Overview

About the Salesforce Associate CredentialThe Salesforce Certified Associate Credential is designed for individuals who are new to the Salesforce ecosystem and eager to understand and utilize the Salesforce Customer 360 Platform. Candidates for this certification aim to learn the Salesforce Platform and explore common business use cases. Whether you're interested in building experience with Salesforce, considering a career in the field, or working towards becoming a Salesforce Certified Professional, this credential is a great starting point.Candidates should have a basic understanding of how an integrated CRM platform addresses the challenge of connecting departments and managing customer data. Familiarity with Salesforce as a user or learner is beneficial, along with an interest in supporting fundamental functionalities in the latest version of Salesforce. A foundational knowledge of reporting, user administration, sharing, customization, and data management will help in successfully achieving this certification.Audience Description: Salesforce AssociateThe Salesforce Certified Associate is ideal for individuals with up to six months of Salesforce user experience. Candidates should possess a basic understanding of Salesforce's core capabilities and be comfortable navigating the platform. This certification is suited for those who want to demonstrate their knowledge, skills, or experience in the following areas:How the CRM platform addresses the challenge of connecting departments and managing customer dataTypes of business challenges that can be resolved using Salesforce Customer 360Key terms related to the Salesforce PlatformFundamental functionalities in the current Salesforce version, including requirements gathering, reporting, security, sharing, customization, and data managementAbout the ExamHere are the details for the Salesforce Certified Associate Exam:Content: 40 multiple-choice questions and up to five non-scored questionsTime Allotted: 70 minutesPassing Score: 62%Registration Fee: US$75 plus applicable taxes as required by local lawRetake Fee: FreeDelivery Options: The exam can be taken as a proctored test at a testing center or through an online proctored environment. Click here for information on scheduling an exam.References: No hard-copy or online materials may be referenced during the exam.Prerequisite: NoneNote: After completing the exam, but before receiving your results, you will have the opportunity to provide comments and feedback on individual questions. You will be invited to complete a brief 10-question survey about your exam experience, which should take no more than 5 minutes. Your feedback helps improve our certifications and credentialing programs.Exam OutlineThe Salesforce Certified Associate Exam measures a candidate's knowledge and skills related to the following objectives. Candidates should have an interest in understanding and using the Salesforce Customer 360 Platform, and an interest in assisting with fundamental functionality in the current version of Salesforce at the foundational level. Salesforce Associate candidates should have an awareness of how a CRM platform solves the challenge of connecting departments and customer data and an understanding of how types of business challenges can be solved by using Salesforce.Salesforce Ecosystem: 32%Given a scenario, describe various resources available to learn and apply in-demand Salesforce skills.Given a use case, identify which Salesforce Customer 360 product offerings could be used.Describe how companies use Salesforce.Differentiate between various job roles and career paths in the Salesforce ecosystem.Navigation: 28%Given a scenario, identify how a user can locate and access necessary information.Given a scenario, identify where Salesforce customization takes place.Data Model: 25%Explain the relationship between the core standard objects (Account, Contact, Lead, Opportunity, Case).Given a scenario, determine which feature to use to ensure data visibility.Given a scenario, determine which tool to use to ensure data integrity.Reports & Dashboards: 15%Describe reports on Salesforce.Describe dashboards on Salesforce.

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