2不流淚的新行銷學: 學會虛實整合數位行銷、社群行銷、廣告投放、行銷定位、差異化、4P產品組合，之新營銷概念與心法

via Udemy

Go to Course: https://www.udemy.com/course/new-marketing/

Introduction

Certainly! Here's a comprehensive review and recommendation for the course based on the provided details: --- **Course Review and Recommendation: Mastering Modern Marketing Strategies on Coursera** If you're seeking a practical, well-structured course that bridges classic marketing theories with the latest in digital and social media marketing, this course is an excellent choice. Designed by Dr. Zhu Xunqi, a renowned expert with extensive experience in international marketing, cross-border e-commerce, and brand development, the course offers a comprehensive and pragmatic approach to mastering marketing fundamentals and applying them effectively in today's dynamic environment. **Course Content and Approach** This course is entirely practitioner-focused, emphasizing 100% practical application with a strong foundation in the authoritative theories of marketing pioneers like Philip Kotler and Jack Trout. It covers the core principles of marketing positioning, combined with real-world techniques and the newest digital marketing tools. You will learn not only the *what* and *how* of marketing but also the *why*, enabling you to adapt strategies to rapidly changing market conditions and sustain growth. The curriculum includes detailed case studies and practical exercises, guiding you step-by-step through the process of developing marketing plans and campaigns. Whether you're a beginner or looking to deepen your understanding, the course minimizes trial-and-error and accelerates your learning curve, saving you considerable time and resources. **Instructor Expertise** Dr. Zhu Xunqi’s impressive credentials add immense value: - He has been a keynote speaker at Alibaba’s success training sessions. - Served as a judge for Taipei’s New Trade Award and cross-border e-commerce projects. - Holds leadership roles in academia and industry, such as the Department Head of International Marketing and Logistics at Mingdao University, and has extensive experience managing brands within Fortune 500 companies. - His entrepreneurial background includes managing eBay, Taobao, Yahoo Auctions, independent websites, and social media marketing platforms like YouTube and Facebook. Furthermore, Dr. Zhu's research has been published in top marketing journals, and he has delivered speeches globally, reflecting his deep expertise and innovative insights into e-commerce and digital marketing. **Who Should Take This Course?** - Aspiring marketers and entrepreneurs eager to learn effective marketing strategies. - Business owners seeking to understand how to leverage digital platforms for growth. - Professionals aiming to reduce costly trial-and-error by adopting proven marketing frameworks. - Anyone interested in staying ahead with European and American marketing practices in a fast-evolving digital landscape. **Final Thoughts** This course stands out for its clear teaching style, practical orientation, and richness in real-world examples. It is delivered by a seasoned expert who can guide you through complex concepts with simplicity and clarity. If you want to build a solid marketing foundation, understand the reasons behind strategic decisions, and acquire up-to-date digital marketing skills, this course is highly recommended. **Where to Enroll** You can sign up on Coursera today and begin your journey towards mastering modern marketing techniques with expert guidance. Investing just over an hour to learn from the best can significantly elevate your marketing competency, opening doors to new opportunities and growth. --- Feel free to let me know if you need a shorter summary or specific focus areas!