via Udemy |
Go to Course: https://www.udemy.com/course/new-marketing/
Certainly! Here's a comprehensive review and recommendation for the course based on the provided details: --- **Course Review and Recommendation: Mastering Modern Marketing Strategies on Coursera** If you're seeking a practical, well-structured course that bridges classic marketing theories with the latest in digital and social media marketing, this course is an excellent choice. Designed by Dr. Zhu Xunqi, a renowned expert with extensive experience in international marketing, cross-border e-commerce, and brand development, the course offers a comprehensive and pragmatic approach to mastering marketing fundamentals and applying them effectively in today's dynamic environment. **Course Content and Approach** This course is entirely practitioner-focused, emphasizing 100% practical application with a strong foundation in the authoritative theories of marketing pioneers like Philip Kotler and Jack Trout. It covers the core principles of marketing positioning, combined with real-world techniques and the newest digital marketing tools. You will learn not only the *what* and *how* of marketing but also the *why*, enabling you to adapt strategies to rapidly changing market conditions and sustain growth. The curriculum includes detailed case studies and practical exercises, guiding you step-by-step through the process of developing marketing plans and campaigns. Whether you're a beginner or looking to deepen your understanding, the course minimizes trial-and-error and accelerates your learning curve, saving you considerable time and resources. **Instructor Expertise** Dr. Zhu Xunqi’s impressive credentials add immense value: - He has been a keynote speaker at Alibaba’s success training sessions. - Served as a judge for Taipei’s New Trade Award and cross-border e-commerce projects. - Holds leadership roles in academia and industry, such as the Department Head of International Marketing and Logistics at Mingdao University, and has extensive experience managing brands within Fortune 500 companies. - His entrepreneurial background includes managing eBay, Taobao, Yahoo Auctions, independent websites, and social media marketing platforms like YouTube and Facebook. Furthermore, Dr. Zhu's research has been published in top marketing journals, and he has delivered speeches globally, reflecting his deep expertise and innovative insights into e-commerce and digital marketing. **Who Should Take This Course?** - Aspiring marketers and entrepreneurs eager to learn effective marketing strategies. - Business owners seeking to understand how to leverage digital platforms for growth. - Professionals aiming to reduce costly trial-and-error by adopting proven marketing frameworks. - Anyone interested in staying ahead with European and American marketing practices in a fast-evolving digital landscape. **Final Thoughts** This course stands out for its clear teaching style, practical orientation, and richness in real-world examples. It is delivered by a seasoned expert who can guide you through complex concepts with simplicity and clarity. If you want to build a solid marketing foundation, understand the reasons behind strategic decisions, and acquire up-to-date digital marketing skills, this course is highly recommended. **Where to Enroll** You can sign up on Coursera today and begin your journey towards mastering modern marketing techniques with expert guidance. Investing just over an hour to learn from the best can significantly elevate your marketing competency, opening doors to new opportunities and growth. --- Feel free to let me know if you need a shorter summary or specific focus areas!
100%實用導向,採用行銷之父菲利普·科特勒 (Philip Kotler)、行銷定位之父傑克.特勞特(Jack Trout)等的正統行銷理論架構,搭配實務應用的手法及最新的數位行銷知識。讓你知道怎麼做,也知道為何要這樣做,這樣才能適應環境的變化,持續成長!不懂行銷,你將處處碰壁! 你可以自己摸索30年去領悟如何銷售與建立品牌,但也可以花一個多小時時間,快速學習歐美正統的行銷手法,數位行銷與社群行銷,減少試錯的成本。由行銷學博士、知名教授、美商產品經理人、連續創業者-朱訓麒博士,用清晰的架構,淺顯的說明,多個商業案例,深入淺出的指導你,搭配實際演練的作業,就像是工作上的好主管,親自指導你一一突破每個行銷企劃的難關! 【主講者經歷】:.阿里巴巴成功營特聘講座.天地人學堂講師.台北市新貿獎評審.台北市大專跨境電商產學計畫評審.商業發展研究院電子商務組長.美商500強企業品牌負責人.明道大學國際行銷與物流學系主任.跨境電商創業:經營eBay、淘寶、雅虎拍賣、獨立站、Youtube、facebook等.輔導或內訓:Disney、Epson、BenQ、寶成集團、東森國際、米蘭營銷、永豐集團等.榮獲中小企業、崇越博士論文獎雙首獎,研究發表於European journal of Marketing,Journal of Business Research 等期刊,並於美國、法國、義大利、日本、新加坡、中國大陸等地進行演講.曾出版《跨境電商教戰手冊》、《台灣跨境電商服務生態研究》等書