Overview

Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.In this course, you'll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.What is Neuromarketing?The Iceberg Theory and our Decision-MakingTriune Brain TheoryThe Reptilian brain - Understanding our Inner Lizard in MarketingPaleomammalian brain - Understanding our Emotional Brain in MarketingNeomammalian brain - Understanding our Rational Brain in MarketingThe Process of Decision-making in HumansThe Role of Dopamine in Decision-makingVarious Strategies for Influence in MarketingScarcity - Advanced Strategies to Sell the Scarce Social proof - Understanding the Science Behind Follow-the-LeaderPreframing - Tweaking the Context in Which People are Percieiving your Brand Decoy Effect - A Secret Strategy that Marketers to Use Skyrocket ConversionsConsistency - The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing Authority - What Makes People Become Blindly Compliant to a Brand?Anchoring - How to use this Cognitive Bias for Selling High-Ticket Items?Matching and mirroring - Build Rapport Instantly with Your AudienceI'm sure you'll love this course.

Skills

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