Overview

Explore Microsoft Advertising's transformed ecosystem, leveraging generative AI and exclusive partnerships to reach billions of potential customers. This guide showcases how to maximize your advertising impact across Microsoft's comprehensive network, from Bing search to Netflix streaming.Learn to: - Harness search advertising on Bing, Yahoo, and DuckDuckGo - Create engaging display and native ads across MSN, Edge, and Outlook- Deploy video campaigns on premium streaming platforms - Utilize Microsoft's programmatic solutions: Invest DSP, Monetize, and Curate DiscoverMicrosoft's competitive advantages: - AI-powered targeting and optimization - Brand-safe premium environments - Exclusive partnerships with major platforms - Rich ad experiences across all touchpoints - Advanced audience intelligence Perfect for marketers seeking to leverage Microsoft's full-funnel advertising solutions, from search intent to streaming engagement. Master the tools to create compelling campaigns that drive exceptional results in today's evolving digital landscape.Core Skills & Capabilities:Master Microsoft Advertising campaign creationAchieve cost-effective clicks using optimized bidding strategiesBuild comprehensive keyword lists efficiently using proven techniquesGenerate qualified traffic across the Microsoft Advertising NetworkDeploy cross-platform campaigns spanning search, display, and video formatsThis course is ideal for:Digital marketers seeking to expand beyond Google AdsBusiness owners looking to reach new audiencesMarketing professionals wanting to master Microsoft's advertising ecosystemAnyone interested in cost-effective digital advertising solutions

Skills

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