Overview

Want to become MB-220: MS Dynamics 365 Marketing Functional? Look no further. This practice test MB-220: MS Dynamics 365 Marketing Functional covers all the important topics you need to master to pass the certification exam. MB-220: MS Dynamics 365 Marketing Functional Certification is a highly sought-after certification for individuals who want to demonstrate their competency in the MB-220: MS Dynamics 365 Marketing Functional field. This certification is designed for professionals who have solution experience and want to improve their skills through practice. One of the key features of this certification is the practice exam. It covers the latest syllabus and provides candidates with a comprehensive overview of the topics covered in the official exam. This practice exam is an important tool for candidates who want to assess their readiness and identify areas where they need to focus their training. MB-220: MS Dynamics 365 Marketing Functional This certification covers a wide range of topics including design and solutions. Candidates are also tested on their ability to optimize the performance and ensure the reliability of applications that run on MB-220: MS Dynamics 365 Marketing Functional. Taking this practice test will enable you to assess your knowledge and skills and identify areas where you need to focus more. The practice exam questions are designed to mimic the format and difficulty of the actual certification exam to give you a realistic idea. What to expect on exam day. Practicing this test will boost your confidence, prepare you better for your certification exam, and increase your chances of passing on the first try. This MB-220: MS Dynamics 365 Marketing Functional practice exam also has a time limit that is the same as the time limit on the actual certification exam. This feature helps candidates develop important time management skills and ensure they can complete the exam within the allotted time. Practicing with a limited amount of time can boost candidates' confidence and reduce the chances of them feeling overwhelmed during the actual exam. MB-220 Dynamics 365 Marketing Functional Consultant Exam Summary:Exam Name: Microsoft Certified - Dynamics 365 Customer Insights (Journeys) Functional Consultant AssociateExam code: MB-220Exam voucher cost: $165 USDExam languages: English, Japanese, Korean, and Simplified ChineseExam format: Multiple-choice, multiple-answerNumber of questions: 40-60 (estimate)Length of exam: 120minutesPassing grade: Score is from 700-1000.MB-220 Dynamics 365 Marketing Functional Consultant Exam Syllabus Topics:Configure marketing applications (15-20%)Configure the Dynamics 365 Customer Insights - Journeys appCreate and configure formsCreate and configure viewsCreate and configure chartsCreate and configure dashboardsConfigure site mapsConfigure organization settingsConfigure data sources for synchronizationCreate and manage templatesConfigure integration with the marketing portalConfigure landing page settingsConfigure domain authenticationConfigure social media accountsConfigure webinar providersConfigure LinkedIn Lead GenConfigure the Customer Insights connectorConfigure SMS providersConfigure push notificationsDescribe Teams integrationConfigure and manage marketing settingsConfigure matching strategiesConfigure marketing email settingsConfigure customer journey settingsConfigure opt-in settingsConfigure lead scoring settingsConfigure required options for publishing journeysCreate and configure marketing calendarsConfigure content settingsConfigure compliance settingsManage marketing content librariesManage insightsAnalyze contact insightsAnalyze lead insightsAnalyze segment insightsAnalyze customer journey insightsAnalyze email insightsAnalyze lead scoring model insightsAnalyze marketing page insightsAnalyze marketing form insightsAnalyze website insightsAnalyze redirect URL insightsAnalyze event insightsManage segments and lists (10-15%)Creating and managing segmentsdetermine segment typeCreate and manage marketing segmentsCreate and manage templatesCreate segments using Natural Language Queryconfigure dynamic segments using Designercombine segments using union, exclude, or intersect logicCreate segments from external sources by using Dynamics 365 Customer Insights - DataDescribe use cases for blocks including behavioral blocks and query blocksCreating and managing subscription centers and listscreate a subscription listadd a subscription list or lists to a formcreate a segment based on a subscription listDescribe use cases for subscription centerscreate and manage Subscription CenterDescribe when to use marketing lists and subscription listsDescribe use cases for suppression listsCreate and manage marketing forms and pages (5-10%)Create and manage marketing formsdetermine which marketing form type to usedetermine form requirements and limitationscreate a marketing form using a templateCreate and manage marketing formsConfigure marketing form fieldsembed a form on an external websiteImplement form capture for externally managed formsCreating and managing marketing pagesCreate and configure marketing pages and templatesCreate and configure real-time marketing formsAdd outbound content blocks to marketing pagesAdd marketing forms to marketing pagesApply a style to marketing pagesIntegrate marketing pages with marketing emailsPreview and validate marketing pagesPublish marketing pagesMonitor visitors to marketing pagesDescribe personalized marketing pagesManage leads, contacts, and accounts (5-10%)Managing leadscreate leadsManage the leads lifecycleSynchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead GenCreate and manage lead scoring modelsCreate and manage accounts and contactsCreate and manage accountsCreate and manage contactsManage marketing consent settingsCreate and manage activities and activity templatesCreate and manage marketing email messages (10-15%)Creating email messagesCreate and manage marketing email and templatesDescribe the HTML editor feature in a marketing emailCreate and use reusable outbound content blocksDefine mandatory fields for email messagesadd dynamic content to email messagesAdd conditional content to email messagesValidate email content for compliance by using the Accessibility CheckerCheck spam scores for messages by using Spam checkerPersonalize using predefined tokensManage email messagesDefine message requirementsPreview messages by using basic, inbox, Litmus featuresConfigure A/B testing and review test resultsValidate and publish email messagesSend emails without building a journeyManage customer journeys (20-25%)Create automated campaigns by using outbound customer journeysCreate and manage customer journey templatesDetermine when to use an inbound or outbound customer journeyDetermine content types required for a customer journeyCreate a customer journey by using a templateSet the target audiencesConfigure Smart SchedulerDescribe business unit scoping for segments and customer journeysAdd segments and suppression lists to a customer journeyConfigure recurring journeysPublishing and managing customer journeysConfigure required options for publishing journeysCheck customer journeys for errorsPublish a customer journeyConfigure and manage real-time journey orchestrationDetermine whether to use real-time or outbound journey orchestrationDescribe the real-time marketing asset libraryEnable real-time customer journey orchestrationCreate a real-time journeyConfigure real-time journey triggersConfigure real-time email templatesConfigure automated SMS keyword flowsConfigure push notificationsMeasure campaign effectiveness with built-in analyticsCreate content blocks in real-time marketingMove custom triggers between environmentsManage events and webinars (10-15%)Create and configure events and webinarsCreate an eventConfigure an event as a Microsoft Teams webinarConfigure an event as a Microsoft Teams Live eventConfigure buildings, rooms, and layouts for eventsSet up sessions including internal and external tracksSet up speakersConfigure event websitesCreate and manage event formsConfigure event agendaDescribe the event business process flowManage eventsCreate event invitations, banners, and social media posts (Microsoft Documentation: Set up for live events in Microsoft Teams)Manage event registrations (including attendee check-in) and cancellationsmanage speakers, registration, waitlists, and attendees (Microsoft Documentation: Set up and manage an event waitlist)Manage sponsors, vendors, logistics, and accommodationsRecord and view financial information for eventsConfigure event capacity and passesConfigure Dynamics 365 Customer Voice (5-10%)Create surveysCreate and manage Customer Voice surveysApply design elements to a surveyDefine satisfaction metricsManage surveysEmbed surveys in marketing email messagesAdd surveys to a webpageAdd surveys to customer journeysView survey responses in Customer VoiceCreate a segment from survey responses Additionally, this practice exam is available online, giving candidates peace of mind. It can be completed from home or office, meaning no travel is required and it offers flexibility. Candidates can complete the practice exam at their own pace, making it easy to fit into their busy schedules. Don't wait any longer and start your journey towards becoming a Certified Procurement Professional. Take this practice test now and prepare yourself for success! Whether you're a beginner looking to break into the market or a seasoned professional looking to validate your skills, this practice test is the perfect tool to help you achieve your certification goals. Get started today and take your first steps towards a career in purchasing.

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