Overview

MB-220: Microsoft Dynamics 365 Customer Insights Functional Consultant Associate certification is designed for professionals who specialize in implementing and configuring the Microsoft Dynamics 365 Customer Insights solution. This certification validates the candidate's expertise in leveraging the power of customer data to drive business growth and enhance customer experiences. With this certification, professionals can demonstrate their ability to analyze customer data, create customer segments, and generate actionable insights to improve marketing strategies and customer engagement.MB-220 certification covers various key areas that are essential for a functional consultant working with Microsoft Dynamics 365 Customer Insights. Candidates will learn how to configure and manage customer data sources, including data ingestion, transformation, and enrichment. They will also gain knowledge on creating and managing customer profiles, segments, and measures to gain a deeper understanding of customer behavior and preferences.MB-220: Microsoft Dynamics 365 Customer Insights Functional Consultant Associate Practice Exam is a comprehensive tool designed to help individuals prepare for the official certification exam. This practice exam covers all the key topics and concepts that are essential for becoming a successful Microsoft Dynamics 365 Customer Insights Functional Consultant Associate. By using this practice exam, candidates can assess their knowledge and skills in a simulated exam environment, allowing them to identify areas where they need to focus on improving.This practice exam is created by industry experts and follows the format of the actual certification exam, ensuring that candidates get a realistic experience of what to expect on the day of the test. The questions included in the practice exam are challenging and cover a wide range of topics, including data management, customer data platform, customer insights, and more. By practicing with this exam, candidates can build their confidence and increase their chances of passing the official certification exam on their first attempt.In addition to providing a realistic exam experience, the MB-220 practice exam also comes with detailed explanations for each question, helping candidates understand the reasoning behind the correct answers. This feedback is invaluable for candidates looking to deepen their understanding of Microsoft Dynamics 365 Customer Insights and improve their overall performance. Whether you are new to the field or looking to enhance your existing skills, the MB-220 practice exam is an essential resource for anyone aspiring to become a certified Microsoft Dynamics 365 Customer Insights Functional Consultant Associate.MB-220 Dynamics 365 Marketing Functional Consultant Exam Summary:Exam Name: Microsoft Certified - Dynamics 365 Customer Insights (Journeys) Functional Consultant AssociateExam code: MB-220Exam voucher cost: $165 USDExam languages: English, Japanese, Korean, and Simplified ChineseExam format: Multiple-choice, multiple-answerNumber of questions: 40-60 (estimate)Length of exam: 120minutesPassing grade: Score is from 700-1000.MB-220 Dynamics 365 Marketing Functional Consultant Exam Syllabus Topics:Configure marketing applications (15-20%)Configure the Dynamics 365 Customer Insights - Journeys appCreate and configure formsCreate and configure viewsCreate and configure chartsCreate and configure dashboardsConfigure site mapsConfigure organization settingsConfigure data sources for synchronizationCreate and manage templatesConfigure integration with the marketing portalConfigure landing page settingsConfigure domain authenticationConfigure social media accountsConfigure webinar providersConfigure LinkedIn Lead GenConfigure the Customer Insights connectorConfigure SMS providersConfigure push notificationsDescribe Teams integrationConfigure and manage marketing settingsConfigure matching strategiesConfigure marketing email settingsConfigure customer journey settingsConfigure opt-in settingsConfigure lead scoring settingsConfigure required options for publishing journeysCreate and configure marketing calendarsConfigure content settingsConfigure compliance settingsManage marketing content librariesManage insightsAnalyze contact insightsAnalyze lead insightsAnalyze segment insightsAnalyze customer journey insightsAnalyze email insightsAnalyze lead scoring model insightsAnalyze marketing page insightsAnalyze marketing form insightsAnalyze website insightsAnalyze redirect URL insightsAnalyze event insightsManage segments and lists (10-15%)Creating and managing segmentsdetermine segment typeCreate and manage marketing segments Create and manage templatesCreate segments using Natural Language Queryconfigure dynamic segments using Designercombine segments using union, exclude, or intersect logic Create segments from external sources by using Dynamics 365 Customer Insights - DataDescribe use cases for blocks including behavioral blocks and query blocksCreating and managing subscription centers and listscreate a subscription listadd a subscription list or lists to a formcreate a segment based on a subscription listDescribe use cases for subscription centerscreate and manage Subscription CenterDescribe when to use marketing lists and subscription listsDescribe use cases for suppression listsCreate and manage marketing forms and pages (5-10%)Create and manage marketing formsdetermine which marketing form type to use determine form requirements and limitationscreate a marketing form using a templateCreate and manage marketing formsConfigure marketing form fieldsembed a form on an external website Implement form capture for externally managed formsCreating and managing marketing pagesCreate and configure marketing pages and templatesCreate and configure real-time marketing formsAdd outbound content blocks to marketing pagesAdd marketing forms to marketing pagesApply a style to marketing pagesIntegrate marketing pages with marketing emailsPreview and validate marketing pages Publish marketing pagesMonitor visitors to marketing pagesDescribe personalized marketing pagesManage leads, contacts, and accounts (5-10%)Managing leadscreate leadsManage the leads lifecycleSynchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead GenCreate and manage lead scoring modelsCreate and manage accounts and contactsCreate and manage accountsCreate and manage contactsManage marketing consent settingsCreate and manage activities and activity templatesCreate and manage marketing email messages (10-15%)Creating email messagesCreate and manage marketing email and templatesDescribe the HTML editor feature in a marketing emailCreate and use reusable outbound content blocksDefine mandatory fields for email messagesadd dynamic content to email messagesAdd conditional content to email messagesValidate email content for compliance by using the Accessibility CheckerCheck spam scores for messages by using Spam checkerPersonalize using predefined tokensManage email messagesDefine message requirementsPreview messages by using basic, inbox, Litmus featuresConfigure A/B testing and review test resultsValidate and publish email messagesSend emails without building a journeyManage customer journeys (20-25%)Create automated campaigns by using outbound customer journeysCreate and manage customer journey templatesDetermine when to use an inbound or outbound customer journeyDetermine content types required for a customer journeyCreate a customer journey by using a templateSet the target audiencesConfigure Smart SchedulerDescribe business unit scoping for segments and customer journeysAdd segments and suppression lists to a customer journeyConfigure recurring journeysPublishing and managing customer journeysConfigure required options for publishing journeysCheck customer journeys for errorsPublish a customer journeyConfigure and manage real-time journey orchestrationDetermine whether to use real-time or outbound journey orchestrationDescribe the real-time marketing asset libraryEnable real-time customer journey orchestrationCreate a real-time journeyConfigure real-time journey triggersConfigure real-time email templatesConfigure automated SMS keyword flowsConfigure push notificationsMeasure campaign effectiveness with built-in analyticsCreate content blocks in real-time marketingMove custom triggers between environmentsManage events and webinars (10-15%)Create and configure events and webinarsCreate an eventConfigure an event as a Microsoft Teams webinarConfigure an event as a Microsoft Teams Live eventConfigure buildings, rooms, and layouts for eventsSet up sessions including internal and external tracksSet up speakersConfigure event websitesCreate and manage event formsConfigure event agendaDescribe the event business process flowManage eventsCreate event invitations, banners, and social media posts (Microsoft Documentation: Set up for live events in Microsoft Teams)Manage event registrations (including attendee check-in) and cancellationsmanage speakers, registration, waitlists, and attendees (Microsoft Documentation: Set up and manage an event waitlist)Manage sponsors, vendors, logistics, and accommodationsRecord and view financial information for eventsConfigure event capacity and passesConfigure Dynamics 365 Customer Voice (5-10%)Create surveysCreate and manage Customer Voice surveysApply design elements to a surveyDefine satisfaction metricsManage surveysEmbed surveys in marketing email messagesAdd surveys to a webpageAdd surveys to customer journeysView survey responses in Customer VoiceCreate a segment from survey responsesAdditionally, the certification focuses on enabling professionals to design and implement customer journeys using Microsoft Dynamics 365 Customer Insights. Candidates will learn how to create personalized marketing campaigns, track customer interactions, and measure campaign effectiveness. They will also gain insights into integrating Customer Insights with other Microsoft Dynamics 365 applications to provide a comprehensive view of customer data across the organization.Overall, the MB-220: Microsoft Dynamics 365 Customer Insights Functional Consultant Associate certification equips professionals with the skills and knowledge required to effectively leverage customer data and drive business growth. With this certification, individuals can enhance their career prospects and contribute to the success of organizations by delivering personalized customer experiences and optimizing marketing strategies.

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