Overview

MB-220: Microsoft Dynamics 365 Customer Insights Functional Consultant Associate Practice Exam is designed to assess the knowledge and skills of individuals who are looking to become certified as a Microsoft Dynamics 365 Customer Insights Functional Consultant Associate. This exam is intended for individuals who have a strong understanding of the Microsoft Dynamics 365 Customer Insights platform and its functionality, as well as experience working with the platform in a professional setting.This exam covers a wide range of topics related to Microsoft Dynamics 365 Customer Insights, including data management, data integration, data visualization, and customer segmentation. Candidates will be tested on their ability to configure and customize the platform to meet the needs of their organization, as well as their understanding of best practices for using the platform to drive business outcomes.To pass the MB-220 exam, candidates must demonstrate their ability to perform a variety of tasks related to Microsoft Dynamics 365 Customer Insights, including creating and managing customer profiles, analyzing customer data, and creating actionable insights based on that data. Candidates will also be tested on their ability to use the platform to drive customer engagement and improve business performance.This exam consists of multiple-choice questions, case studies, and scenario-based questions that require candidates to apply their knowledge and skills to real-world situations. Candidates will have a limited amount of time to complete the exam, so it is important to be well-prepared and familiar with the material before attempting the exam.To prepare for the MB-220 exam, candidates are encouraged to review the exam objectives and study materials provided by Microsoft. These materials cover all of the topics that will be tested on the exam and provide valuable insights into the skills and knowledge that candidates need to pass the exam successfully.Overall, the MB-220: Microsoft Dynamics 365 Customer Insights Functional Consultant Associate Practice Exam is a comprehensive assessment of an individual's knowledge and skills related to Microsoft Dynamics 365 Customer Insights. By passing this exam, candidates can demonstrate their expertise in using the platform to drive business outcomes and improve customer engagement.MB-220 Dynamics 365 Marketing Functional Consultant Exam Summary:Exam Name: Microsoft Certified - Dynamics 365 Customer Insights (Journeys) Functional Consultant AssociateExam code: MB-220Exam voucher cost: $165 USDExam languages: English, Japanese, Korean, and Simplified ChineseExam format: Multiple-choice, multiple-answerNumber of questions: 40-60 (estimate)Length of exam: 120minutesPassing grade: Score is from 700-1000.MB-220 Dynamics 365 Marketing Functional Consultant Exam Syllabus Topics:Configure marketing applications (15-20%)Configure the Dynamics 365 Customer Insights - Journeys appCreate and configure formsCreate and configure viewsCreate and configure chartsCreate and configure dashboardsConfigure site mapsConfigure organization settingsConfigure data sources for synchronizationCreate and manage templatesConfigure integration with the marketing portalConfigure landing page settingsConfigure domain authenticationConfigure social media accountsConfigure webinar providersConfigure LinkedIn Lead GenConfigure the Customer Insights connectorConfigure SMS providersConfigure push notificationsDescribe Teams integrationConfigure and manage marketing settingsConfigure matching strategiesConfigure marketing email settingsConfigure customer journey settingsConfigure opt-in settingsConfigure lead scoring settingsConfigure required options for publishing journeysCreate and configure marketing calendarsConfigure content settingsConfigure compliance settingsManage marketing content librariesManage insightsAnalyze contact insightsAnalyze lead insightsAnalyze segment insightsAnalyze customer journey insightsAnalyze email insightsAnalyze lead scoring model insightsAnalyze marketing page insightsAnalyze marketing form insightsAnalyze website insightsAnalyze redirect URL insightsAnalyze event insightsManage segments and lists (10-15%)Creating and managing segmentsdetermine segment typeCreate and manage marketing segmentsCreate and manage templatesCreate segments using Natural Language Queryconfigure dynamic segments using Designercombine segments using union, exclude, or intersect logicCreate segments from external sources by using Dynamics 365 Customer Insights - DataDescribe use cases for blocks including behavioral blocks and query blocksCreating and managing subscription centers and listscreate a subscription listadd a subscription list or lists to a formcreate a segment based on a subscription listDescribe use cases for subscription centerscreate and manage Subscription CenterDescribe when to use marketing lists and subscription listsDescribe use cases for suppression listsCreate and manage marketing forms and pages (5-10%)Create and manage marketing formsdetermine which marketing form type to usedetermine form requirements and limitationscreate a marketing form using a templateCreate and manage marketing formsConfigure marketing form fieldsembed a form on an external websiteImplement form capture for externally managed formsCreating and managing marketing pagesCreate and configure marketing pages and templatesCreate and configure real-time marketing formsAdd outbound content blocks to marketing pagesAdd marketing forms to marketing pagesApply a style to marketing pagesIntegrate marketing pages with marketing emailsPreview and validate marketing pagesPublish marketing pagesMonitor visitors to marketing pagesDescribe personalized marketing pagesManage leads, contacts, and accounts (5-10%)Managing leadscreate leadsManage the leads lifecycleSynchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead GenCreate and manage lead scoring modelsCreate and manage accounts and contactsCreate and manage accountsCreate and manage contactsManage marketing consent settingsCreate and manage activities and activity templatesCreate and manage marketing email messages (10-15%)Creating email messagesCreate and manage marketing email and templatesDescribe the HTML editor feature in a marketing emailCreate and use reusable outbound content blocksDefine mandatory fields for email messagesadd dynamic content to email messagesAdd conditional content to email messagesValidate email content for compliance by using the Accessibility CheckerCheck spam scores for messages by using Spam checkerPersonalize using predefined tokensManage email messagesDefine message requirementsPreview messages by using basic, inbox, Litmus featuresConfigure A/B testing and review test resultsValidate and publish email messagesSend emails without building a journeyManage customer journeys (20-25%)Create automated campaigns by using outbound customer journeysCreate and manage customer journey templatesDetermine when to use an inbound or outbound customer journeyDetermine content types required for a customer journeyCreate a customer journey by using a templateSet the target audiencesConfigure Smart SchedulerDescribe business unit scoping for segments and customer journeysAdd segments and suppression lists to a customer journeyConfigure recurring journeysPublishing and managing customer journeysConfigure required options for publishing journeysCheck customer journeys for errorsPublish a customer journeyConfigure and manage real-time journey orchestrationDetermine whether to use real-time or outbound journey orchestrationDescribe the real-time marketing asset libraryEnable real-time customer journey orchestrationCreate a real-time journeyConfigure real-time journey triggersConfigure real-time email templatesConfigure automated SMS keyword flowsConfigure push notificationsMeasure campaign effectiveness with built-in analyticsCreate content blocks in real-time marketingMove custom triggers between environmentsManage events and webinars (10-15%)Create and configure events and webinarsCreate an eventConfigure an event as a Microsoft Teams webinarConfigure an event as a Microsoft Teams Live eventConfigure buildings, rooms, and layouts for eventsSet up sessions including internal and external tracksSet up speakersConfigure event websitesCreate and manage event formsConfigure event agendaDescribe the event business process flowManage eventsCreate event invitations, banners, and social media posts (Microsoft Documentation: Set up for live events in Microsoft Teams)Manage event registrations (including attendee check-in) and cancellationsmanage speakers, registration, waitlists, and attendees (Microsoft Documentation: Set up and manage an event waitlist)Manage sponsors, vendors, logistics, and accommodationsRecord and view financial information for eventsConfigure event capacity and passesConfigure Dynamics 365 Customer Voice (5-10%)Create surveysCreate and manage Customer Voice surveysApply design elements to a surveyDefine satisfaction metricsManage surveysEmbed surveys in marketing email messagesAdd surveys to a webpageAdd surveys to customer journeysView survey responses in Customer VoiceCreate a segment from survey responsesOverall, the MB-220: Microsoft Dynamics 365 Customer Insights Functional Consultant Associate Practice Exam is an essential tool for anyone looking to achieve certification in this area. With its comprehensive coverage of key topics, detailed explanations, and realistic exam format, it is the perfect resource to help you succeed in your certification journey.

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