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via Udemy |
Go to Course: https://www.udemy.com/course/marketing-psychology-from-the-inside-out/
Certainly! Here's a comprehensive review and recommendation for the course "Marketing Psychology from the Inside Out" on Coursera: --- **Course Review and Recommendation: *Marketing Psychology from the Inside Out*** If you're a small business owner, entrepreneur, freelancer, or professional seeking to amplify your influence and boost your business success, *Marketing Psychology from the Inside Out* is an exceptional course that offers practical, transformative insights. Taught by a highly experienced marketing expert with over 30 years of industry knowledge, this course combines proven marketing psychology concepts with real-world applications, making it a valuable asset for both online and offline branding strategies. **What Makes This Course Stand Out?** - **Accreditation & Professional Development:** Recognized with 22 CPD hours, this course is not just educational but also a credible addition to your professional credentials. It emphasizes continuous learning and professional growth, ideal for those looking to enhance their CVs and career prospects. - **Holistic Approach:** The course uniquely focuses on an inside-out approach—aligning personal and business branding. It underscores the importance of authentic messaging and consistency, which can significantly increase your credibility and influence. - **Practical & Engaging Content:** With a vast library of lectures, templates, case studies, and an emphasis on applying concepts through assignments, learners can translate theory into actionable strategies. The provided *SUPERPOWER* questions are tools designed to deepen your understanding of customers and leads, empowering you to persuade more effectively. - **Focus on Both Online & Offline Marketing:** Recognizing that both channels are vital, especially in the post-pandemic landscape, the course covers techniques for social media engagement, networking, meetings, and negotiations, making it comprehensive. - **Experienced Instructor:** The course is delivered by a seasoned professional affiliated with prestigious marketing institutions, lending credibility and ensuring up-to-date content. The instructor’s background working with notable brands like Suzuki GB, McLaren Automotive, and charitable organizations adds practical insights you can trust. - **Community Support:** Access to a private Facebook group for students fosters peer learning, sharing stories, and ongoing support, enriching the learning experience. **Who Should Take This Course?** - Small business owners seeking to deepen their marketing impact - Entrepreneurs aiming to persuade and motivate customers and stakeholders - Professionals wanting to improve online influence, social media engagement, and negotiation skills - Anyone interested in understanding how unconscious mind plays a role in decision-making **Why I Recommend This Course** This course is a comprehensive, well-structured program that goes beyond surface-level marketing strategies. It emphasizes the importance of authenticity, psychological insight, and personal branding, which are crucial for standing out in today’s crowded market. The inclusion of assignments and resources ensures that you can implement what you learn immediately, leading to tangible improvements in your personal and business branding. Whether you're just starting out or looking to refine your existing marketing efforts, *Marketing Psychology from the Inside Out* offers the tools, knowledge, and confidence to persuade effectively and build lasting relationships that drive success. --- **Final Verdict:** This course is highly recommended for ambitious professionals ready to take their persuasion and branding skills to the next level. Its practical focus, expert teaching, and accreditation combine to make it a worthwhile investment in your personal growth and business success. --- If you'd like more details or assistance with enrolling, feel free to contact the instructor through their Facebook group as mentioned in the course description. Happy learning!
Welcome to Marketing Psychology from the Inside Out: The course to superpower your personal and business brand persuasion ONLINE and OFFLINE. My course has recently been accredited with 22 CPD HOURS (Continuous Professional Development) recognition, which means you are on a professional course. This will instantly boost your CV, your career opportunities and enhance your personal brand. If you would like a CPD certificate, all your assignments will need to be submitted and individually assessed. Please contact me for further details via the Facebook Group.Please note, this course is intended for students who are in business or looking to start a business. Please answer these ten easy questions:Are you a Small Business Owner, Freelancer, Entrepreneur or other Professional (BOFEP)?Would you like to motivate, inspire and persuade people into taking YOUR desired action e.g. increase sales?Would you like to be more irresistible and influential ONLINE and OFFLINE?Do you wish you could SUPERPOWER your powers of persuasion, both ONLINE and OFFLINE?Do you wish you could motivate people to be as excited as you about your vision and ideas?Do you wish you could negotiate better deals?Do you wish you could increase your social media engagement?Do you ever wonder how some people just 'have it' on the business-networking floor?Do you wish you could improve your impact in meetings?Do you wish that people always said YES?If you can answer YES to at least five of these questions, then this course is designed for you, and it is my mission that by the end of this course, people will always say YES to you. By the end of this course, you will learn 32 marketing psychology concepts and be able to apply them to you and your business. I take marketing psychology concepts one step further by applying them from the inside out: to your personal brand, your business brand, your customers, and leads. Everything flows from your personal brand and the decisions you make are from your unconscious with is 95% of your mind. We need to tap into your mind first to be more successful when tapping into the minds of others.Why should you do this course? It's called inside out because our personal brand is as important as our business brand when attracting new customers. If we say one thing and our business says something different, we will come across as fake. It will give you more confidence in building relationships. I teach marketing psychology to help you become irresistible!Once you have enrolled in this course, you will be able to download SUPERPOWER questions to tap into your customers and leads. You will have instructions to explain how to get the most out of your SUPERPOWER session! There are lots of lectures in this course. Free to skip through and complete the courses which are of most interest to you. If you are new to Udemy, keep the same link, email address handy which you can use to log in anytime, and you will land on the place you previously left.Throughout this thought-based course, I give equal priority to offline and online marketing because offline is as important as online. This course has been written during the Covid-19 pandemic, and therefore it will give you a huge competitive advantage as we navigate through and beyond these difficult times.I've been teaching for The Chartered Institute of Marketing L3 and L4 for several years and have received commendations for teaching and results achieved by students. I've also been delivering training workshops for as long as I can remember, and I have listed a few testimonials at the end of this intro. I'm qualified to Postgraduate (Masters) Level 7 in both Marketing and Executive Coaching/Mentoring. I'm a Fellow of the Chartered Institute of Marketing and a Fellow of the Institute of Leadership and Management. This means that everything you are learning is the latest, essential information for marketing and managing your business. I've been running my own marketing business for 20 years working with businesses like Suzuki GB Plc, Stagecoach Bus Group Plc, McLaren Automotive, Mind charity, and lots of small businesses and consultancies too. Before setting up in business, I worked with lots of consultancies. I decided to take my 30 years of marketing experience and share it with the world on Udemy. The course is crammed with resources, case studies, templates, and extra reading - from the world's leading businesses through to a few of my own personal stories to demonstrate how the marketing psychology techniques work. I have also created a private Facebook Group for students to swap stories and progress. I will be sharing further examples and templates on this group, so everyone can continue growing.During this course, the word 'customer' is an umbrella term for anyone you currently have a relationship with. These include real customers, business partners, your boss, employees, and other stakeholders - anyone you want to motivate, inspire and persuade taking YOUR desired action.When I refer to the word 'lead' throughout the course, this includes anyone you don't currently have a relationship with. You want to motivate, inspire and persuade them to become customers, so these can be businesses you don't have a relationship with and are at the top of your marketing funnel. Leads can also be people you meet in networking and would like to be part of your team.Finally, each concept has an assignment for you to apply your learning to your business, which will transform insights to wisdom. What more can I say? I hope your journey makes you as excited as me about this fascinating topic. I am confident that you will notice huge differences in your personal and professional life. Enjoy!Teaching testimonials:Digital marketing workshop design, workshop facilitation, and training"Thank you for designing and delivering four social media workshops (intermediate level) held at the Chichester Novium Museum as part of our Independent Retailers Development Programme on behalf of Chichester District Council. It's been a huge success. We were impressed by your professionalism and knowledge. We have a wide range of businesses with different needs on the programme which you managed to encompass in your training and adapt delivery to suit. It's been a pleasure working with you, and we hope to do so again in the future."Sally Pepper and Jason Hayward, IBD GroupAssociate lecturer"Congratulations! The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent performance of its students during the July 2018 assessment session: Digital Marketing - The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Digital Marketing Module of the Certificate in Professional Marketing."Maggie Jones, Associate Director of Qualifications and Partnerships