This course highlights the understanding and importance of holistic marketing management in today's world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.After completing this course, you will be able to:Understand the importance & the scope of marketing management.Build your brand strongly.Design and manage integrated marketing communication.Build a long-term relationship with your consumers.Audience:This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven't run marketing at all to those who have been juggling in the marketing world.Course Description:1- What is marketing2- Understanding the Marketplace and Customer Needs3- Designing a Customer-Driven Marketing Strategy4- Building a customer relationship5- capturing value from customers6- company wide strategic planning Part 17- Developing Strategies for Growth and Downsizing8- Marketing strategy and the Marketing mix9- Managing the Marketing efforts10- Measuring and Managing Return on Marketing Investment11- Measuring and Managing Return on Marketing Investment12- Company's Macroenvironment - Demographic13- Company's Macroenvironment - Economic & Political14- Market segmentation Part 115- Market Segmentation - Part 216- Market Targeting17- Differentiation and Positioning Overview18- Differentiation and Positioning Selection of Strategy19- Differentiation and Positioning Development