Overview

About the Salesforce Certified Marketing Cloud Account Engagement Specialist CredentialThe Salesforce Certified Marketing Cloud Account Engagement Specialist credential validates a candidate's ability to build and manage marketing campaigns using Account Engagement (formerly Pardot). This certification focuses on skills related to email marketing, lead management, automation, and data analysis within the platform.Candidates should be able to design and execute marketing processes, manage campaign assets, and use reporting tools to support decision-making based on engagement data.Who This Credential Is ForThis certification is intended for individuals who:Have hands-on experience using Marketing Cloud Account EngagementBuild and manage marketing workflows and campaignsUse reporting and analytics to track engagement and measure performanceConfigure lead scoring, grading, and platform settingsCommon job roles include:Marketing Automation SpecialistDigital Marketing ManagerSalesforce Administrator supporting marketing teamsEmail Marketing CoordinatorCandidate BackgroundQualified candidates typically have:6-12 months of experience working with Marketing Cloud Account EngagementFamiliarity with key platform features such as forms, landing pages, automation rules, and email templatesExperience using the Lightning App for Account EngagementKey Knowledge AreasCandidates should be able to:Navigate the Account Engagement interface and use its core features effectivelyBuild marketing assets and set up automation to support lead nurturingInterpret metrics from Engagement History and B2B Marketing Analytics dashboardsConfigure lead scoring, grading, and field mappingsResolve basic sync errors and troubleshoot common platform issuesUnderstand which Einstein features are supported in Account EngagementNot Required for This ExamCandidates are not expected to have experience with:Installing packages or customizing layoutsAdvanced Salesforce configuration or automation tools (e.g., Process Builder, Apex, custom triggers)HTML, JavaScript, or CSS developmentAPI integrations or customizations in B2B Marketing AnalyticsExam DetailsNumber of questions: 60 scored questions + 5 unscored questionsTime: 90 minutesPassing score: 72%Version: Based on Summer '23 releaseRegistration fee: $200 USD (plus applicable taxes)Retake fee: $100 USD (plus applicable taxes)Delivery: Online or onsite proctored examMaterials allowed: None (closed book)Prerequisites: None required (course completion recommended)Note: Some exams include up to 5 unscored questions for research purposes. These do not affect your score.Exam OutlineThe Salesforce Certified Marketing Cloud Account Engagement Specialist Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.Visitors and Prospects: 8%Describe the relationship between visitors and prospects.Given a scenario, apply the appropriate plan of action using Prospect Audits.Administration: 11%Illustrate how to create, edit, and map fields.Explain the relationship between Account Engagement and Salesforce.Describe the capabilities of the Account Engagement Recycle Bin.Account Engagement Forms, Form Handlers and Landing Pages: 20%Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.Identify the capabilities, use cases and interpret reporting metrics for landing pages.Lead Management: 24%Explain the components and use cases of an automation rule.Distinguish between the capabilities of, use cases for, and how to create different types of lists.Define the capabilities of a completion action.Define the capabilities of a segmentation rule.Define the capabilities of page actions.Explain what a Score measures and how scoring is managed.Explain what a Grade measures and how grading is managed.Identify the capabilities and use cases of custom redirects.Email Marketing: 20%Distinguish between an Email and an Email Template.Given a scenario, identify the capabilities and use cases for email.Distinguish between the metrics collected in Account Engagement email reporting.Engagement Studio: 17%Distinguish between the components of an engagement program.Explain the process of updating an engagement program including its assets.

Skills

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