Overview

Everything you need to know abouty Marketing Automation is here.This is a comprehensive course designed to take you from zero to confident in implementing marketing automation in a business - whether it's for a job, your clients, or your own company.This course is perfect for:- Professionals looking to get a job in Marketing Automation- Marketers looking to specialize in Marketing Automation- Consultants offering marketing services- Founders building systems that scaleWith hands-on walkthroughs, real-world examples, and tool comparisons, you'll learn how to actually do marketing automation - not just talk about it.By the end of this course, you'll be able to:Set up your marketing automation tool with confidenceLearn how to create and configure your account from scratch, manage permissions, and ensure you're fully compliant with GDPR and other regulations. You'll follow a practical setup checklist used by real consultants (regardless of the Marketing Automation tool you decide to use).Build a CRM that fuels your marketingDiscover how to import and sync your data, connect your CRM to your automation tool, and avoid common mistakes in contact management and integrations.Grow your email list with high-converting lead captureCreate forms and landing pages that convert - without scaring leads away. You'll learn how to ask the right questions, stay compliant, and build your database effectively.Organize and manage your CRM for automationMaster best practices for keeping your CRM clean and useful. From tags and fields to custom views and data cleanups, we'll help you build a system that supports growth.Do Lead Segmentation like a proGo beyond basic filters and learn how to build automated segments based on behavior, attributes, or both. You'll finally understand the difference between tags, lists, and lifecycle stages - and how to use them strategically.Set up Lead Scoring like a proLearn how lead scoring works, build your own scoring model, and automate lifecycle stage updates. You'll know exactly when a lead is ready for sales or nurturing.Nurture your leads with smart automationSet up sequences and email flows that move leads through the funnel - and know what to do when they stop engaging. We'll cover the timing, logic, and content needed to get results.Build advanced workflows that adaptUse conditional branching, AND/OR logic, and behavior-based triggers to create flexible automations. You'll compare visual builders like HubSpot, Brevo, and many others, to understand how different tools handle logic.Automate your sales follow-upsAssign leads, trigger tasks, notify reps - and keep deals moving. You'll see how marketing and sales automation can work together for faster closes.Report on your automation performanceTrack key metrics across the funnel - from lead capture and engagement to nurturing and conversion. Learn how to use attribution and source reports to prove ROI.What's inside:A step-by-step system to go from setup to full automationReal tool walkthroughs with examples from HubSpot, ActiveCampaign, Klaviyo, Kit, Brevo, and many othersAssignments and exercises to help you apply what you learn immediately--Meet your instructorHi, I'm Thalita - a certified marketing automation expert and best-selling Udemy instructor. I've been working with businesses around the world since 2018, helping them build smarter, more efficient marketing systems. I teach real-life, practical strategies that are used in actual businesses every day - no fluff, just results."Super valuable for entrepreneurs, consultants, and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy."- Tamara Biljman, Content StrategistReady to master marketing automation and grow your career (or your business)?Let's get started.

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