Overview

LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads. In this course we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc for example 1. The Pros and Cons of LinkedIn Ads2. Difference between Search Leads and LinkedIn Leads3. Should I advertise on Linkedin?4. Getting Admin Access to the Company Page5. Getting Access to LinkedIn Ads Account6. How to set up LinkedIn Insight Tag7. How to set up Conversion Tracking 8. Tracking Conversion Using an Event Specific Pixel9. Brand Awareness as Campaign Objective10. Website Visits as Campaign Objective11. Engagement as a Campaign Objective12. Video Views as a Campaign Objective13. Lead Generation as a Campaign Objective14. Website Conversions as a Campaign Objective15. Job Applicant as a Campaign Objective16. LinkedIn Ad Objectives What to select and What to Avoid17. How to Name your campaigns18. Setting up Location and Language Targeting19. Targeting by Audience Attributes20. Targeting by Matched Audiences21. LinkedIn Audience Expansion and Audience Network22. LinkedIn Targeting Best Practices23. Single Image Ad24. Carousel Ads25. Video Ads26. Text Ads27. Spotlight Ads28. Message Ad29. Follower Ad30 Job Ad31. LinkedIn Ad Formats - What to select and What to Avoid32. Bid Types for Brand Awareness as a Campaign Objective33. Bid Types for Website Visits as a Campaign Objective34. Bid Types for Engagement as a Campaign Objective35. Bid Types for Video Views as a Campaign Objective36. Bid Types for Lead Generation as a Campaign Objective37. Bid types for Website Conversions as a Campaign Objective38. Bid Types for Job Applicant as a Campaign Objective39. Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding40. Best Practices for Bidding on LinkedIn41. Budget and ScheduleAnd a lot more.............So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.

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