Overview

UX Writing has become increasingly important for creating accessible, inclusive, and enjoyable user experiences in digital products of all kinds.However: UX Writing can be an excellent tool for crafting user experiences, but it can also be a powerful weapon.The latter is the case when we use UX Writing to trick users into something we want them to do, for example, buy our product or subscribe to our newsletter. Tricking users into doing what we want them to do is called deceptive UX Writing, also known as "Dark" UX Writing.On the other side of the same coin, there is compassionate UX Writing - the act of producing copy that acknowledges the feelings of our users while effectively solving their problems. This course discusses both concepts - "Dark" UX Writing and compassionate UX Writing - and we learn why and how to avoid the first and ensure the second, and as always, we will do so by working with both theory and a lot of practical examples.Who should joinThis course is a great choice for all UX Writers and for people who work with UX Writing, including UX and UI designers, developers, product owners, and project managers. It could be helpful to know what UX Writing is and what it is used for, so if you are a complete beginner, you may think about first checking out my introductory course here on Udemy.What you will learnIn the first part of this class, you will learnwhat "Dark" UX Writing isabout the different types of "Dark" UX Writinghow "Dark" UX Writing differs from "Dark" design patternshow we can avoid creating these patternsstrategies that we can use instead of using "Dark" UX copyIn the second part of this class, you will learnwhat empathy isabout the different types of empathywhat empathetic UX Writing iswhat compassionate UX Writing isHow to ensure compassionate UX WritingSounds good? Then join this class and learn how to avoid "Dark" UX Writing patterns and ensure compassionate UX Writing!If you want to take all of my UX Writing courses, here is the order recommend:1 Introduction To UX Writing2 Transitioning To UX Writing3 Accessible UX Writing4 UX Writing: Finding Your Voice and Tone5 UX Writing in Practice: Documentation & Processes6 User Research And Testing For UX Writing7 Inclusive UX Writing: Physical Abilities & Neurodivergence8 Inclusive UX Writing: Gender, Race & Age9 Culture-Based UX Writing10 Localization in UX Writing11 Fighting „Dark" UX Writing: How To Write Kind UX Copy12 Building Your UX Writing Portfolio13 Freelancing in UX WritingPlease note that all courses stand for themselves and that you don't need to take any course as a prerequisite for taking another one. You don't have to follow this order. This is only my very own suggestion, which is especially helpful when you need guidance on which course to pick next.

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