Overview

IntroductionIndian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030. India is expected to become the 3rd largest global e-commerce market by 2026. Industry is composed of companies with different business models. E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc. Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects. This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry. It will also help consultants working on projects related to E-commerce industry. Salient FeaturesThe instructor bring the experience of teaching this course at top b-schools in India including top IIMs and ISB.Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years. Many interesting stories and use cases have been included.The industry data will be updated periodically to reflect the latest trends. COURSE CONTENTSOverview of Indian E-Commerce IndustrySize, Growth and SegmentsGrowth DriversCategory wise SalesSourcing and Inventory ModelsOnline GroceriesSize and GrowthBusiness ModelsAnalysis of Inventory and Hyper Local ModelBig BasketFinancial Performance over the yearsAnalysis of Business SegmentsPrivate Labels and Loyalty ProgramGrofers Turnaround StoryOnline Furniture OverviewAnalysis of Pepperfry's Business Model and PerformanceComparison of Flipkart and Amazon (India)Customer EngagementMarket shares in Top CategoriesFestive season performanceLast Mile deliveryFinancial performanceAcquisition Strategy of Flipkart and Amazon (India)Flipkart's acquisitionsAmazon - Future Retail storyWhy Amazon is acquiring minority stake in Indian Retail companies?Story of SnapdealUptrend in 2014-16Crisis in 2017Mini-turnaround after 2017JiomartBusiness ModelMilestones and acquisitionsB2B E-CommerceImportance of MSMEs in B2B E-Commerce segmentAnalysis of Indiamart's Business ModelAnalysis of Udaan's Business ModelONDCWhat is it?How it is going to impact Indian E-Commerce industry?Future Trends in Indian E-commerce Industry

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