Overview

Find out what your customers are really thinking. Learn how to build a survey that customers will actually finish and how to analyze the data to make better business decisions.Curriculum:01Intro to Survey CraftingGet an overview of the course and how our example survey will help a local coffee shop capture more customers.02Use Cases for Research SurveysLearn what survey questions are most effective for your business case, the scope of these questions, and how to ask them.03Survey Best PracticesGet the best practices and core tools for building a quality survey that customers will COMPLETE, including language, flow, duration, and neutrality.04Survey Screener & IntroductionUncover the 5 parts of every survey and how to craft a clear, engaging introduction.05Crafting Core Survey QuestionsDive deep into writing survey questions with proper formatting to gather actionable answers.06Demographic Questions + Survey ClosingFind out more about your customers' attributes and create a strong survey ending.07Deploying Your SurveyBefore officially launching, learn the key steps to deploying a winning survey.08Analyzing ResultsYour survey is only good as the insights you gain from it. Learn to analyze survey data like a pro.In this course, you will learn from:Tommy MorenoCofounder & CEO, Pareto LabsStrategic Planning, DisneyNic BarnhartCofounder & CPO, Pareto LabsFinance/Analytics, ZipRecruiterWhat people are saying about this course…"I like how they use the example with the coffee shop. I like this lesson and how I can easily use these things on my own when crafting my own surveys. It was very practical and easy to understand.""Covered all bases. Very thorough. Extremely liked it.""The course was great and provided me with a few tools to implement before deployment of my survey.""Lots of great information in this tutorial! Well done Pareto Labs!""Really well-rounded course with a great subject matter and real-life examples."

Skills

Reviews