Overview

Break down silos, spark breakthrough ideas, and launch like a champion! This course empowers you to build high-performing teams and structures for successful new product introduction. Master organizational frameworks (functional, matrix, venture), understand team styles and dynamics and learn how to leverage these teams effectively. Become an innovation leader!WHY IS THIS COURSE IMPORTANT?Many organizations struggle with how to gain consensus on the extremely important initiatives that face it. Many team members struggle with how to communicate effectively with fellow team members, especially when those team members come from a different mindset than themselves. This often leads to project failure and sometimes even the failure of the entire organization. Learning how to deal with other points of view is of critical importance.WHAT WILL YOU LEARN IN THIS COURSE?In this course, you will learn how to Define the roles and responsibilities of all team membersUnderstand the difference between a product manager and a marketing managerStudy an organizational framework for product innovation successView the organization from an external and internal viewStudy 4 different types of organizational structures.the functional, matrix, project, and venture organizationLearn about the 4 different leadership and management styles of team members and how to work with them effectivelyThis course includes:Video lecturesAn assignment to determine your style and how to work other stylesSignificant number of resources to do a deeper dive into this topic.WHO IS THE IDEAL STUDENT FOR THIS COURSE?You will learn a lot from this course if you areProduct ManagersMarketing Managers Innovation LeadersTeam membersAnyone passionate about driving innovation within their organizationWHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. This is why I have appended "Plain and Simple" to all my courses.WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of university teaching.

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