Overview

Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use. Setting up Google Ads Conversion Tracking Tag through Google Tag ManagerGTM is a marketer's tool to deploy tags without the help of developers and track user behavior. In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM. So, this covers things like1. What is Google Tag Manager (GTM) - It's uses and a brief overview2. GTM Account Set Up3. Installing GTM to a Wordpress Website4. Admin Panel Overview5. Workspace Panel Overview6. Adding Google Analytics Tag through Google Tag Manager7. Adding Twitter Universal Website Tag through Google Tag Manager8. Setting up LinkedIn Insight Tag through GTM9. Setting up Google Ads Remarketing Tag through GTM10. Setting Up Scroll Depth Tracking through Google Tag Manager11. Adding Custom User Engagement Timer through Google Tag Manager12. Tracking Embedded You Tube Videos through Google Tag Manager13. Adding Facebook Pixels through Google Tag Manager14. Tracking Element Visibility through Google Tag Manager15. All Button Click Tracking Tag through Google Tag Manager16. Custom Button Click Tracking through Google Tag Manager17. Tracking External Link click through Google Tag Manager18. Setting Up Hotjar Tracking Code through Google Tag Manager19. Setting up Hubspot Tracking Code through Google Tag Manager20. Exporting and Importing Containers21. Introduction to Data Layer22. Using Data Layer with Google Tag Manager23. Adding Dynamic Data in Data Layer and creating Custom Event in GTM24. Capturing Javascript Error through Google Tag Manager25. Track Ad Blockers as Custom Dimensions in Google Analytics26. Detecting Ad Blockers and showing a message to Ad Blockers27. How to set up Facebook Custom Event Tag through Google Tag Manager28. Tracking Download as Virtual Page Views in Google Analytics29. Vimeo Video Tracking through Google Tag ManagerSo if you want to dive into the world of Google Tag Manager, this course is tailor made for you.

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