Overview

Google Optimize is a free testing and Personalization product. The paid version is called Google Optimize 360. Google Optimize can easily be integrated with Google Analytics making it one of the best tools for running A/B Test, Multivariate Test, Redirect Test, Personalization and Banner Templates. In this course we will be covering:1. Introduction to Google OptimizeIn this lecture students will be introduced to a basic understanding of Google Optimize2. Different Types of experiments you can run in Google OptimizeIn this lecture students will learn different types of experiments they can run in Google Optimize3. Creating your Google Optimize AccountIn this lecture students will learn how to create their Google Optimize Account4. Google Optimize Interface OverviewIn this lecture students will learn about Google Optimize Interface5. Google Optimize Account StructureIn this lecture students will learn how Google Optimize Account is structured6. Connecting Google Optimize with Google AnalyticsIn this lecture students will learn how to connect Optimize with Google Analytics and adding Optimize Tag on the website through Google Tag Manager7. Adding Google Optimize tag to your website8. Adding Google Optimize Chrome ExtensionIn this lecture students will learn how to add Google Optimize Chrome Extension9. Creating A/ B Test using Google OptimizeIn this lecture students will learn how to create A/B Test using Google Optimize10. Creating Multivariate Test using Google OptimizeIn this lecture students will learn how to create Multivariate Test in Google Optimize11. Creating Redirect Test using Google Optimize12. Creating Personalization experience on your Website through Google OptimizeIn this lecture students will run how to create Personalization Experience through Google Optimize13. Creating Banner Templates on your Websites through Google OptimizeIn this lecture students will learn how to create a banner template on your website using Google Optimize14. How to create a Multi Page Experience using Google OptimizeIn this lecture students will learn how to create a Multi Page Experience using Google Optimize15. Analyzing Google Optimize ReportsIn this lecture students will learn how to analyze your Google Optimize Reports

Skills

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