Overview

Set Up Google Analytics in Minutes, Track Marketing Analytics and Increase Traffic & Sales with Web Analytics!Go from Beginner to AdvancedBy the end of this Google Analytics course, you will be using Google analytics as a powerful tool to monitor the health of your business and identify growth opportunities.What is possible through Analytics?Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights from it. It helps to answer questions we may have and discover any hidden patterns. All this to make better business decisions.You'll go from beginner to advanced and your instructor will take you through each step on screen:Create a Google Analytics AccountInstall Tracking CodeLoad Demo Data from a Real Online StoreAdd Filters to Remove Internal TrafficAnalyze Real Time ReportsAnalyze Audience ReportsAnalyze Acquisition ReportsAnalyze Behaviour ReportsDeep Dive Into Data with Dimensions & SegmentsTrack Marketing Campaigns with Campaign TaggingAdd Colleagues to Google AnalyticsConfigure Goal TrackingRemove Spam TrafficSet Up Custom AlertsMaster new features like Analytics IntelligenceWhy Web Analytics is important for business?Analytics is everywhere: Analytics is everywhere and is used by a lot more businesses than we think for various objectives including customer profiling, demographic segmentation & competitor analysis to make strategic decisions.Analytics is for everyone: Analytics is for everyone, from vegetable street hawker to online retailer like Amazon. One only difference is the complexity of data. Analytics can help businesses across various domains including banks, retailers, e-commerce companies, telecom & healthcare.Analytics enables better business decisions: Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights, and answer questions to make better business decisions.

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