Overview

PLS-SEM is a composite-based approach to SEM that aims at maximizing the explained variance of dependent constructs in the path model. Researchers and practitioners use PLS-SEM, especially when they conduct studies on success factors and the sources of competitive advantage.Compared to other SEM techniques, PLS-SEM allows researchers to estimate very complex models with many constructs and indicator variables. Furthermore, PLS-SEM allows for estimating reflective and formative constructs and generally offers much flexibility in terms of data requirements. The goal of PLS-SEM is the explanation of variances (prediction-oriented character of the methodology) rather than explaining covariances (theory testing via covariance-based SEM, CB-SEM). The application of the PLS-SEM method is of high interest if the assumptions of CB-SEM are violated and the proposed cause-and-effect relationships are not sufficiently explored. The course will include the following aspects:Why is data analysis required?Basic concepts related to SEMData analysis using SPSS and SmartPLSMeasurement model analysisStructural model analysisMediator/Moderator analysisAdvanced issues in SmartPLSExplanation in APA styleReal exercise from Fiverr projectsGetting started with Fiverr gigsTips and tricks and many moreThe course features include but are not limited to:Competitive edge for pursuing PhD and Master'sRequired tool for scholarly publicationHigh acceptance rate by top business journalsEasy explanation of the statistical analysisFocus on both theory and practiceBecome a global data analyst and freelancerExcellent carrier opportunityHuge demand in local and global marketsSoftware package: SmartPLS 4, SPSS 25.0Who should attend?Research scholars, faculty members, university students, and individuals who are engaged in or interested in contemporary statistical techniquesPrerequisite: Basic knowledge of multivariate techniques such as factor analysis and multiple regression.Thanks and RegardsShahedul HasanResearch Assistant & Independent Researcher.BBA & MBA, University of Dhaka.Ex-Lecturer, East Delta University.Data Analysis Instructor, Instructory and Udemy.Top Rated Freelancer, Upwork.Editorial Review Board Member, Virtual Economics & Transnational Marketing Journal.Editor, Global Journal of Entrepreneurship, Innovation and Leadership.Editorial Assistant, Journal for the Study of Cooperative and Experiential Education.

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