Overview

Learn about the capabilities and opportunities of Email Marketing for business, and how to start (or build on) an email program with solid foundations, enabling you to move into more complex and advanced email marketing practices. Create your own Email Marketing Strategy using Industry Best Practices and a Systematic, Simple Approach to Planning your Email Program.Learn about the levels of complexity within Email Marketing and how to progress through them.Refine your email objectives and learn how to measure your success.Understand the impact of Deliverability and the basics of getting it right - ie, avoiding the Spam/ Junk folder!Uncover how to acquire new subscribers and engage them from the very beginning.Hear about the important features to include in your design and be inspired by great-looking examples!Beat the overwhelm, by taking a step-by-step approach to setting up a comprehensive, solid email marketing plan. Download my worksheets and guides to help you walk through your own strategy. Having worked in Marketing for 12+ years I've seen many approaches to Email Marketing. I've designed this course for beginners who are just starting out, or may have an Email program they want to improve upon. Email is so much more than one-way communication to a list of subscribers - I want to share my passion and help others create their own successful email marketing programs. This course is about the approach and strategy behind email, rather than specific instructions on how to set up accounts, forms, lists etc. My reason is simple: regardless of which platform you use, you need a strategy in order to be the most successful you can be! The course will cover:Section 1:VIDEO 1: An IntroductionVIDEO 2: The effectiveness of emailVIDEO 3: From Basic to Advanced - an explanation of the levels within Email MarketingVIDEO 4: Setting your objectivesWORKSHEET: Set your own objectivesVIDEO 5: Deliverability - getting your email into the inboxSection 2:VIDEO 6: Creating your Email Marketing Calendar plannerVIDEO 7: Data - the lifeblood of your email programVIDEO 8: Growing your subscriber listVIDEO 9: Email Design - the fundamentals plus some inspirationVIDEO 10: Welcome your New SubscribersWRITTEN LECTURE: Promotional EmailsSection 3:VIDEO 11: What metrics should you measure?VIDEO 12: How do you know if you're successful?Section 4:VIDEO 13: Where to next?VIDEO 14: Keeping your subscribers interestedVIDEO 15: Data enrichment - how to add more useful dataVIDEO 16: Wrap UpIf you're looking for a good introduction to Email Marketing, or want to ensure you've got the basics covered in your existing program before moving into the more advanced capabilities, you've come to the right place!Click 'Take This Course' to get started now!

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