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via Udemy |
Go to Course: https://www.udemy.com/course/easy-google-grant-adwords-nonprofits-charities/
Certainly! Here's a comprehensive review and recommendation for the Coursera course "Easy, Effective Google Grant Ads for Non-Profits": --- **Course Review: Easy, Effective Google Grant Ads for Non-Profits** **Overview:** "Easy, Effective Google Grant Ads for Non-Profits" is an invaluable course designed specifically for charities and non-profits seeking to leverage Google Grants (formerly known as Adwords) for digital promotion. With a generous grant of up to US$10,000 per month, Google Grants provides a powerful opportunity for non-profits to reach highly targeted audiences and attract donors, volunteers, and supporters. However, many organizations struggle to fully utilize this resource due to the complexities of setup, compliance rules, and campaign management. This course from Digital Charity Lab fills that gap, offering clear, practical guidance to maximize the potential of Google Grant Ads. **What You Will Learn:** The course covers a broad range of topics tailored to non-profit needs, including: - How Google Ads work and the strategic value they offer. - The application process for securing Google Grant funding. - Step-by-step instructions on setting up and optimizing your Grant Ads account. - Key concepts to understand and tips for highly effective campaign planning. - Best practices for researching and prioritizing campaigns to match your organization’s mission. - Crafting compelling ad copy to drive engagement. - Navigating Google's compliance rules and maintaining an active, compliant account. - Troubleshooting non-performing or non-compliant accounts. - Specific techniques for fixing issues and boosting campaign performance. Participants also gain access to numerous resources such as downloadable guides, checklists, campaign templates, and action plans — all designed to streamline the process and ensure ongoing success. **Target Audience:** This course is perfect for anyone involved in non-profit marketing, fundraising, or communication efforts, whether you are new to Google Ads or seeking to improve an existing account. It's particularly valuable for those responsible for setting up, managing, or troubleshooting Google Grants accounts, and for those looking for tailored strategies that align with your unique organizational goals. **Pros:** - Clear, accessible guidance tailored to non-profits. - Practical tools and templates for campaign planning and management. - Up-to-date advice on compliance and fixing non-performing accounts. - Testimonials from users who have achieved measurable results, such as doubling click-through rates. **Cons:** - The course does not cover Google Adwords Express, which is limited in functionality, and the recommendation is to avoid it. - No formal syllabus is provided, which might make it harder to gauge the course’s depth upfront. **Recommendation:** I highly recommend this course for non-profit professionals aiming to tap into the full potential of Google Grants. The course offers actionable insights, step-by-step instructions, and practical tools to run more effective Google Ads campaigns that can significantly increase visibility and engagement. Whether you're setting up a new account or troubleshooting issues with an existing one, this training will equip you with the skills needed for success. Its focus on compliance and performance optimization makes it particularly valuable for organizations that want to avoid penalties and maximize return on their grant. **Final Verdict:** If your non-profit is looking to harness the power of digital advertising through Google Grants, this course is an excellent investment. It simplifies complex processes, offers support through comprehensive resources, and targets the specific challenges faced by non-profits. With less than a few hours of dedicated learning, you can dramatically improve your Google Grant Ads performance and achieve better outreach for your cause. --- Feel free to let me know if you'd like a shorter or more detailed version!
Google Grant Ads (also known as Adwords) are one of the absolute best digital promotion channels for charities and non-profits - Google provides a Grant of up to US$10,000 per month, which charities can spend on highly targeted digital ads. If a Google Grant Ad account is set up correctly and maintained well, it can drive highly engaged visitors and donors to your charity's site.However, many charities struggle to use their Google Grant Adwords Accounts correctly, and Google introduced new compliance rules in 2018 which have led to many charities losing their Grants.Maximise your Google Grant Adwords account, and learn a time-efficient technique for managing them, through this course from Digital Charity Lab.In this course, you will learn:How Google Adwords work, and their power as a digital marketing channelAbout the Google Grant and how to applyHow to correctly set up your Grant Adwords account3 key concepts that will help you understand Google Grant AdsHow to research which of your services and campaigns you can usefully promote through Google Ads, and how to prioritise your campaignsHow to write ad copy that makes searchers want to clickAbout Google's rules for Grant Adwords accounts, and how to stay compliant with themHow to fix a non-compliant accountHow to rescue a Google Grant Adwords account that's not performingSpecific skills and techniques that are crafted for non-profits and your particular business goals and challengesYou will get:Multiple articles and downloadable guidesA checklist and plan of action for keeping your account performingA checklist for fixing a non-compliant Google Grant accountTemplates for brainstorming Ad campaign ideas, and for creating a campaign planThis course is suitable for:Anyone working for a charity who'd like to explore the very effective digital marketing channel that is Google Grant AdsAnyone who needs to set up a new Google Grant Ads accountAnyone needing to fix an existing Google Grant Ads account that isn't performing, or is not complying with Google's rulesFundraisers, campaigners, communications staff, information officersPeople with Google Ads experience who'd like to learn skills specific to non-profits and Google Grant Ads accountsTestimonial"The clear and easy to follow advice from Digital Charity Lab enabled me to double our click throughs from Google Grants with just a couple of hours work. If you're not following their advice you're almost certainly not getting the best out of your grant."- Justin Moran, Age ActionNB: this course does not cover Google Adwords Express - my recommendation is that you do not use it as its functions are too limited. See the section on Adwords Express for more information.