Overview

What is the aim of this course?The share of online purchases is constantly growing. We have a lot of pure players, but also traditional businesses that build their own e-commerce business units. Consulting firms are quite often hired to help analyze and improve e-commerce businesses. Those projects are interesting yet challenging. Luckily, there are a lot of interesting techniques and frameworks that will help you analyze and model e-commerce during consulting projects. In this course, I will teach how to perform fast and efficiently different types of analyses related to e-commerce.In the course, you will learn the following things:The drivers of the e-commerce business modelConduct analyses of e-commerce in Excel during consulting projectsHow to model an e-commerce business in ExcelHow to analyze potential improvements in e-commerceHow to model marketplacesHow to do funnel analysis in e-commerceHow to measure and lower the costs of acquiring customers (CAC)How to measure and increase the Lifetime Value of the Customer (LTV)This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy have already been taken by more than 290 000 students, including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations and materials shown in the lectures. Therefore, as a part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.Why have I decided to create this course?E-commerce has become an important business unit for the majority of Retailers and Consumer Brands (especially FMCG and SMCG). It behaves differently from traditional businesses, and you have to adjust your approach to the new situation. Most firms don't give you the full toolbox that you need. This may lead to huge frustration during consulting projects and a lot of inefficiencies.Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools that they will need during consulting projects devoted to e-commerce. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects devoted to e-commerce. You will master how to analyze data and draw conclusions from the analyses.To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of the e-commerce business model. That is why I highly recommend this course to Management Consultants or Business Analysts, especially those who did not finish business school. The course will help you become an expert in e-commerce at the level of McKinsey, BCG, Bain, and other top consulting firms.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand and analyze businesses. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that, thanks to the course, you will learn:The drivers of the e-commerce business modelConduct analyses of e-commerce in Excel during consulting projectsHow to model en e-commerce business in ExcelHow to analyze potential improvements in e-commerceHow to model marketplacesHow to do funnel analysis in e-commerceYou can also ask me any questions either through the discussion field or by messaging me directly.How is the course organized?The course is currently divided into the following sections:Introduction. We begin with a little introduction to the course, as well as some general info on how the course is organizedEssential Concepts. We will start with some essential concepts around e-commerce. This will help us later on with more advanced issues. We will also see how to create a basic e-commerce model in Excel.Modeling Cash Flow in e-commerce. In the previous section, we showed you how to do a simple business model in Excel for e-commerce. In this section, we will concentrate on modeling the Cash Flow in a simple way.Funnel Analysis. Funnel Analysis can be used to map and analyze a series of events that lead to a particular goal. In this section, we will discuss what a funnel analysis is and how you can use it to achieve better business results.Sales Funnels by Cohorts. Quite often, you want to go deeper and analyze what the sales funnel looks like for different segments and cohorts. This is when cohort analysis comes in handy. We will discuss it in this section.Advanced model of e-commerce. In some cases, you will have to create more complex models of e-commerce. In this section, we will see how this can be done in practice.Customer Acquisition. Without customer acquisition, you will not enjoy much growth. In e-commerce, you will spend a lot of time optimizing and finding more optimal ways to acquire customers. In this section, you will learn how to analyze and optimize customer acquisition.2-sided market. Many e-commerce businesses will try to expand their business by becoming a marketplace, which is a type of 2-sided market. We will discuss it in this section.Multichannel. In this section, we will discuss the so-called multichannel and I will show you the main challenges in this conceptYou will also be able to download many additional resourcesUseful frameworks and techniquesAnalyses showed in the courseAdditional resourcesLinks to additional presentations, articles, and moviesLinks to books worth readingAt the end of my course, students will learn:The drivers of the e-commerce business modelConduct analyses of e-commerce in Excel during consulting projectsHow to model an e-commerce business in ExcelHow to analyze potential improvements in e-commerceHow to model marketplacesHow to do funnel analysis in e-commerceWho should take this course?Management ConsultantsBusiness AnalystsManagersFinancial ControllersInvestment AnalystsStartup FoundersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting

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