Overview

Welcome to Program: Professional Diploma in Digital Products ManagementOnline option is self-paced, open for starting and finishing during the whole year.Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.Course Content:I. Role and Mission of a Product & Service OwnerII. Product / Service ManagementIII. Business and PnL AnalysisIV. Market Analysis & Customer DevelopmentV. Vision and RoadmapVI. Interactive Part & Capstone (Optional)Considered Areas:Product owner role examples from retail banking and digital businessProduct manager VS Product owner rolesProduct owner missionForces impacting Product owner's rolesDefining the visionManaging the product backlogPrioritizing needsOverseeing development stagesAnticipating client needsActing as primary liaisonEvaluating product progress at each iterationIntroduction to Market AnalysisIntroduction to Customer DevelopmentCompetitive AnalysisMVP, Сoncierge / Wizard of OZ approaches usagePurposes of Market Analysis and Custdev at digital businessRole of Market and Clients AnalystRole of market analysis and Custdev at product developmentIntroduction to Basic Market and Clients Feedback Analysis ToolsDigital Channels buildingPractical Examples from Digital BusinessExamples from Consumer Lending, Mortgage and other product-lines of Retail BusinessExamples from leading worldwide banksInteractive partCourse Author:IGOR DMITRIEVProfessor of The Retail Banking School Digital Business and Retail Banking ExpertEducation:• MBA, The Boston University, USA• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics• Six Sigma Black BeltExperience:• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Linked topics:Business FundamentalsMarketing FundamentalsAgileSCRUMProject ManagementMarketing & Business StrategyOnline and Digital BusinessLeadershipDigital transformations / StrategyProduct ManagementProduct DevelopmentStrategic Planning & ExecutionStakeholder CommunicationSolution Ideation & ImplementationContinuous Process ImprovementBudget & Resource ManagementTechnical Leadership & DevelopmentRegulatory Compliance Business Process DevelopmentBusiness FundamentalsNon-Technical Product Management

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