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via Udemy |
Go to Course: https://www.udemy.com/course/digital-marketing-data-dmps-device-graphs-and-regulation/
Certainly! Here's a detailed review and recommendation for the Coursera course "Digital Marketing Data Regulation & Systems": --- **Course Review: Digital Marketing Data Regulation & Systems** In the rapidly evolving landscape of digital marketing, data reigns supreme. The course "Digital Marketing Data Regulation & Systems" on Coursera offers an insightful deep dive into how data fuels the digital marketing industry, and crucially, how recent regulations are transforming this space. **Overview & Content** Led by industry expert Ben Silverstein, this course covers the fundamental aspects of data collection, management, and the regulatory environment that shapes digital advertising today. It addresses key topics such as Data Management Platforms (DMPs), Walled Gardens, Device and Identity Graphs, as well as essential privacy laws like GDPR and CCPA. The curriculum is well-structured, guiding learners from understanding what data is collected and how, to the legal frameworks governing its use. What sets this course apart is its timely focus on data privacy regulations and their implications, making it highly relevant for marketing professionals, advertisers, and data analysts aiming to stay compliant and competitive. **Strengths** - Clear and approachable explanations suitable for all levels, whether you're new to digital marketing or an experienced professional. - Real-world examples and industry insights enhance understanding and applicability. - The course offers practical knowledge about selecting tools, understanding legal nuances, and navigating a post-cookie world. - The instructor, Ben Silverstein, is a highly experienced and reputed figure in digital media, which adds credibility and depth to the instruction. **Student Feedback** Past students have praised the course for its simplicity, authority, and practical approach. Many mention how the course helped clarify complex topics like programmatic advertising and data regulations, making them more confident in their careers. **Should You Enroll?** If you're involved in digital marketing, advertising, data management, or interested in understanding how data is ethically and legally handled, this course is highly recommended. It fills a crucial knowledge gap in understanding regulatory constraints and their impact on marketing strategies. **Final Verdict** "Digital Marketing Data Regulation & Systems" is an excellent resource for gaining a comprehensive understanding of data systems, regulations, and the strategic implications for digital marketing. Given its practical approach, industry relevance, and expert instruction, I strongly recommend it for anyone looking to deepen their knowledge in this important and evolving field. --- Would you like a shorter summary or help with anything else related to this course?
Data is the new oil. If you've heard this phrase, or one like it, then you're in the right place.Data is what powers the multi-billion dollar digital marketing industry. Without it, marketers and advertisers wouldn't be able to target their customers, serve ads and messages, and track their campaign performance. But it's not as a simple as dropping a cookie on a browser.In recent years the digital marketing industry has seen regulation from both governments and private companies that is changing the way data is collected, stored, and used. The General Data Protection Regulation (GDPR) in the E.U. was the first major legislation that re-shaped the industry. This was followed by the California Consumer Protection Act (CCPA) in the United States, and both Apple and Google have introduced changes to how they share data in the past couple of years.In this course we cover exactly how data is collected by marketers and advertisers, the companies and tools used to store it, and how major changes have affected the industry.Course Curriculum:Section 1 - IntroductionWelcome to The CourseDigital Marketing Data AgendaSection 2 - DMPs (Data Management Platforms)What is a Data Management Platform (DMP)Types of Data that DMPs CollectHow does a DMP collect user dataTop DMPshow to select the right oneSection 3 - Walled GardensWhat is a Walled Garden and what data do they haveWhat is the business case behind a Walled GardenSection 4 - Device/Identity GraphsWhy is a Device Graph importantDifference between Device Graph and Identity GraphHow do the Graphs workSection 5 - Laws/Regulations/Personally Identifiable Information (PII)PII - Personally Identifiable Information and use casesGDPR - General Data Protection RegulationCCPA - California Consumer Privacy ActCOPPA - Children's Online Privacy Protection ActApple - App Tracking TransparencyGoogle - Cookie DeprecationUnified ID 2.0 and the Post-Cookie worldSection 6 - Recap & What's NextHow the data landscape is changingWhat is the industry doing to get ahead of changesWhy should you as an advertiser careRecap & Thank You!Meet Your Instructor:Ben Silverstein is a New York City based, award winning digital media professional with over a 15 years of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category.Real Student Reviews from other digital marketing courses:5-Stars "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody5-Stars "The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows." - AJ Du Toit5-Stars "I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic." - Raul Bonilla