Overview

Course OutlineThe concept of user-centricity is a worldwide trend in both the private and public sectors.This course explains how you can re-design public services towards user-centricity using key frameworks. Lessons will give you an in-depth analysis of user-centricity principles, crucial digital transformation basics of e-government and structure of customer-centric organizational model.Most importantly, 65% of the course content is dedicated to showcase the adoption of these principles in real government initiatives in Europe and Asia (Milan, Gent, Singapore, Seoul, Rotterdam, Belgium ++). Moreover, it's a great motivational and inspirational programme that shows necessity of digital transformation, sets the right examples of the best market practices, and proves the value and benefits of digital tools.This course is a great introduction to landscape of public services transformation for any government or public authorities on various levels: municipal, cities, federal, international.What will you learn?Drivers of Government evolutionGovernment evolution phasesE-Government digital transformation conceptTransformation to customer-centric organization model8 principles of User-Centricity conceptDrivers for user-centric services12 Case studies on government user-centricity projects, including Singapore, Seoul, Rotterdam, Milan, Gent and many others.The course consists of:Video tutorials: 11 videos - 2 hours to watchAdditional Research Materials: 4 hours of readingPractical cases: 12+Presentations: 12Quizzes: 6Convenient transcription with slides for each lecture.Course authors and contributors:Karl-Filip Coenegrachts, 2008-2018 Head of the Department of Strategy, Coordination and International Relations, City of Ghent In Dong Cho, Seoul Metropolitan Government First Vice Mayor.Olga Isakova, CEO and Founder at DELA.Alexander Viter, Director of Business Development at DELA.

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