Overview

Degree in CPG is an all encompassing course designed to walk you through every step (big and small) on starting and launching a CPG business. There is not one detail left out. All of this is information has been gathered through the trial and errors of starting our own CPG businesses and helping others do the same. Degree in CPG is segmented into 4 modules and each module contains 8-12 chapters. Each chapter covers in depth information, tips, and strategies. The course also offers audio with each lesson, video to dive even deeper on important topics, and downloadable checklists, worksheets, and templates to guide students even further.Degree in CPG saves you time and money, making this the fast-track to understanding e-commerce. Our students have reported saving more than 30 hours and $30,000+ with our road-tested ecourse. Build a thriving product-based ecomm business with access to the right information and tools. Avoid hours of research & costly mistakes.Module One:Strategy, Design & ProductionCreate a buzzworthy, innovative & high-quality consumer product.Are you ready?Setting up your businessTerminologySourcing/ManufacturingLabelingPackaging DesignCustomerBrandingMission, Vision & ValuesProduct PricingProfit MarginTargets & ProjectionsModule Two:Launch Your Product OnlineSet up your e-commerce site & social media channels and open the doors.Website BasicsBuilding Your WebsiteTerms & ConditionsCustomer JourneySocial MediaDigital ShelfLaunch/Ribbon-CuttingSelling Your ProductGrowing Your Email ListSelling on AmazonBuilding a CommunityModule Three:Establish Your Market PresenceExpand your reach through marketing, advertising & partnerships.Customer ServiceMarketingGoogle AdsAffiliate MarketingTestimonials/ReviewsNetworkingCollabs & PartnershipsPublic Relations & PressModule Four:Grow & Expand Your BusinessYou've built a loyal following. Now, get strategic about where you're headed next.Wholesale & Distribution3PLSales & Promo StrategiesSubscriptionsGrowing Your TeamBringing on InvestorsBrick & Mortar SalesAccelerator ProgramsCelebrating Your WinsAgencies & Programs+ BONUS MATERIALS

Skills

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