Overview

New for 2025!Subtitles available in English, French, German, Hindi, Korean, Portuguese, Russian, Simplified Chinese, Spanish, and UkrainianBuilt-in AI Assistant for instant support and guidance (ChatGPT+ subscription required)Updated frameworks and templates for 2025's fast-paced, data-driven marketStop guessing. Start knowing.The best Product Owners and business leaders don't rely on gut feelings-they use real insights to shape decisions, reduce risk, and build products that customers actually want.This course is your hands-on guide to Agile customer research, statistics, and scientific decision-making-from foundational methods to advanced experimentation and data literacy.Created as part of the PO Academy series by Masha Ostroumova, an enterprise Agile coach and experienced product strategist, this course is designed to help you evolve into a confident, evidence-driven decision-maker.WHAT YOU'LL LEARNMaster modern research techniquesGo beyond surface-level feedback to uncover deep customer insightsApply qualitative and quantitative research: interviews, surveys, focus groups, and observational studiesMake smarter, data-driven decisionsUse Agile-friendly data practices to reduce waste and validate ideasInterpret results with statistical tools that anyone can learn-no PhD requiredAsk better questions, get better answersLearn how to frame powerful, unbiased questionsAvoid the most common (and costly) mistakes in customer researchTest hypotheses like a scientistPlan experiments, track outcomes, and iterate with confidenceApply real-world examples of A/B testing and MVP validationAlign research with strategyTurn insights into actionable business and marketing strategiesHelp your team make faster, more customer-centric decisionsWHO IS THIS COURSE FOR?Product Owners & Product Managers looking to sharpen research and strategy skillsBusiness Analysts, Marketers, and Designers who want to lead with dataScrum Masters & Agile Coaches supporting customer-centric teamsAspiring tech professionals breaking into product rolesCOURSE FEATURESInteractive quizzes, real-life case studies, and hands-on activitiesAccess to ready-to-use research templates and decision frameworksAI-powered support to help you apply what you learn in real timeTaught by an instructor with 10+ years of experience in product ownership and Agile coachingABOUT YOUR INSTRUCTORI'm Masha Ostroumova, founder of Agile Apothecary and enterprise Agile coach. I've trained and coached hundreds of Product Owners, helped launch products in highly competitive markets, and led Agile transformations across industries. My mission is to help you become a product leader who doesn't guess-but knows.Become the decision-maker everyone trustsCustomer research isn't just a box to tick-it's your competitive advantage. In 2025, the best ideas will come from those who listen, measure, and learn faster.Enroll now to take your skills-and your product decisions-to the next level.

Skills

Reviews