|
via Udemy |
Go to Course: https://www.udemy.com/course/crie-um-mapa-da-jornada-do-cliente-com-personas-iniciantes/
Certainly! Here's a detailed review and recommendation of the course "Crie um Mapa da Jornada do Cliente com Personas - Iniciantes" on Coursera: --- **Course Review: "Crie um Mapa da Jornada do Cliente com Personas - Iniciantes"** If you're new to the concept of customer journey mapping and want practical, straightforward guidance, this course is an excellent starting point. Designed specifically for beginners, it provides a comprehensive overview of how to research and visualize your customers’ experiences, with a focus on creating effective customer journey maps using personas. **What You Will Learn:** The course covers the essential fundamentals of the customer experience process, emphasizing identifying where customers may face frustrations or disappointments. You'll learn how to gather research, analyze data, and craft a customer journey map that tells a compelling story about individual personas. This approach helps you understand your customers on a deeper level, enabling you to improve service delivery, increase customer satisfaction, and foster loyalty. **Course Strengths:** - **Clear and Practical Approach:** The instructor explains complex concepts in a simple manner, making it easy for beginners to grasp and apply the methodologies. - **Focus on Data-Driven Insights:** The course emphasizes research and data as the foundation for creating meaningful journey maps and personas, which strengthens your case when presenting findings or proposing improvements to stakeholders. - **Customer-Centric Perspective:** By highlighting the importance of putting the customer experience at the forefront, the course encourages a shift away from siloed business thinking to a more integrated approach. - **B2C Focus:** Designed specifically for business-to-consumer mapping, which is valuable if your work involves direct customer interaction or retail. **What Could Be Improved:** - **Lack of a Formal Syllabus:** A detailed syllabus or module breakdown would help prospective students understand the specific topics covered. - **No Certification Details:** Information about a completion certificate or additional resources could add value. **Who Should Take This Course:** - Beginners interested in customer experience and journey mapping. - Marketers, product managers, or business owners seeking to better understand their B2C customers. - Anyone looking to develop skills for improving customer satisfaction and loyalty through visual storytelling. **Recommendation:** I highly recommend this course for those starting out in customer experience or journey mapping. It's an approachable, data-driven, and practical guide that will help you avoid common pitfalls and establish a solid foundation in mapping customer journeys using personas. Whether you're looking to enhance your business strategies or simply learn a new skill, this course offers valuable insights and tools to get started. --- Would you like me to help you with how to enroll or tips for succeeding in this course?
Este curso abrange tudo o que eu gostaria de saber quando comecei a mapear a jornada. Espero poupá-lo da confusão pela qual passei, mostrando o processo completo de pesquisar e mapear as jornadas de seus clientes.Você, ou a empresa para a qual trabalha, já decepcionou seus clientes quando eles compraram um de seus produtos ou usaram seu serviço? Você quer saber de que maneira você os decepcionou? Quer também aumentar a fidelização dos clientes da sua empresa? Se sim, a experiência do cliente é para você! Vou orientá-lo nos fundamentos de algo chamado processo de experiência do cliente para que você possa descobrir onde os clientes como o seu lutam. Em seguida, mostrarei como transmitir essas informações de uma maneira que todos possam entender e se relacionar - algo que coloque a vida dos clientes na frente e no centro, em vez de silos de negócios. Isso é feito usando o que é chamado de Mapa da Jornada do Cliente para contar a história de uma Persona individual. Você também terá uma chance melhor de convencer sua empresa de que resolver esses problemas é importante porque tanto o Mapa quanto a Persona serão baseados em pesquisas e dados sólidos.Observe que este curso se concentra no mapeamento business-to-consumer (B para C) em oposição ao mapeamento business-to-business (B para B).