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Go to Course: https://www.udemy.com/course/create-an-online-video-ad/
Review and Recommendation for the Coursera Course by ESA Films & ESA Inspire If you are an aspiring filmmaker or content creator looking to elevate your video production skills with real-world techniques, the Coursera course offered by ESA Films & ESA Inspire is an exceptional choice. This comprehensive program leverages the collective expertise of one of London's top production companies, giving you an insider’s look into high-caliber content creation for some of the world's leading brands. **Course Content and Unique Features** One of the standout features of this course is its practical approach. Unlike many other film courses taught by single instructors or small teams, ESA Films brings the extensive experience of an international production company, currently producing award-winning commercials and corporate videos for giant brands like Sony, Barclays, Kellogg’s, BBC, Microsoft, and Nokia. Students benefit from insights rooted in actual, ongoing projects, providing a valuable perspective on how industry professionals operate daily. The course includes a variety of learning tools such as quizzes, exercises, and detailed case studies—including a real-life case of a TV commercial from concept through to finished product. These practical elements help students to grasp techniques and concepts more effectively, ensuring they can apply what they learn immediately. Additional bonuses further enhance the learning experience. Participants receive personalized feedback, step-by-step production guides, and access to an extensive toolkit—from call sheets and casting briefs to contracts and risk assessments—used by professionals in high-end video productions. Future updates promise free bonus lectures, keeping the content current and valuable. **Instructors and Their Expertise** The course is led by a team of highly experienced professionals, including Angelique Rodrigues (Creative Producer), Mitchell Brown (Principal Filmmaker), Dave Irving (Head of Digital Marketing), and Zaheer Ahmad (Award-winning Director). Their diverse backgrounds—from creative production and filmmaking to digital marketing—offer learners a well-rounded perspective on creating compelling content that resonates globally. **Pros and Cons** **Pros:** - Real-world, industry-driven content and techniques - In-depth guidance from a full production company, not just individuals - Practical exercises and case studies to apply learning - Valuable bonuses including professional production materials - Personalized feedback and continuous updates - Affordable alternative to costly film schools **Cons:** - While comprehensive, the course may be challenging for complete beginners without prior basic knowledge - It may require a significant time investment to fully benefit from the material **Who Should Enroll?** This course is highly recommended for aspiring filmmakers, videographers, digital content creators, or marketing professionals who want to learn professional-level video production techniques rooted in actual industry practices. It's particularly valuable for those aiming to produce commercially compelling videos for brands or looking to develop a professional portfolio. **Final Verdict** If you are serious about learning how to produce high-quality, impactful video content similar to the standards of global brands, enrolling in this course is an excellent investment. The combination of expert instruction, real-world case studies, extensive professional resources, and ongoing updates makes it a powerful ‘how-to’ manual that can accelerate your career without the hefty price tag of traditional film school. **Do yourself a favor**—enroll today and start creating content that stands out in the competitive digital landscape.
‘Learn from one of London's top production companies' ESA Films & ESA Inspire are a community of filmmakers doing high calibre work on an international level for some of the biggest organisations in the world, who trust us with their content creation - and if we can do it, so can you. Just let us show you how. With the techniques we show you you'll soon be creating great content. Our series is the only one produced by an international production company that is currently producing award-winning TV Commercials and corporate videos for some of the world's leading brands such as SONY, Barclays, Kellogg's, BBC, Microsoft and Nokia to name just a few. Unlike some other film courses taught by a single person or a few individuals, with ESA you will have the collective experience of a whole company behind you to guide you and support you in your career. The difference between this course by ESA Films and other courses is that we are actually doing what we're teaching everyday for some of the world's leading brands and international organisations.Quizzes and Exercises This course includes quizzes and exercises throughout to help you to really get to grips with the content and become a better film maker. Course Bonuses: Feedback from the course providers on any and all sections of the courseAccompanying materials to help guide you step-by-step through the courseAdvice from our instructors for your own high-end video projectDownloadable bonus materials from our Production Professionals tool kit - which includes everything we use to create videos for some of the world's biggest companies, such as:Call SheetsCasting BriefsContracts For CastContracts For Crew Production ContractsRisk AssessmentsGeneral Release FormsLocation Release Forms Free Bonus Material Added In The Future We will be adding free bonus lectures to the course in the future and this will be at no extra cost. All as a thank you for buying the course and to help you in your continued development as a film maker. Real-Life Case Studies We even include a real life case study of an actual TV ad which we produced, showing the creative evolution of the ad from the brief - to the directors treatments - to the storyboards & script - to the finished TV Commercial. All of this and much more is included in the Bonus Materials. So if you want to learn real world video commercial techniques for today's marketplace, look no further! We'll be showing you the video secrets of those big brand companies and how they achieve incredible results using video to help them to dominate their industry on a global scale. We've been showing them how to do it for years. Now let us show you! You could trawl around the internet and try to find answers to your questions for free. But that process as we all know is very time consuming, bity and uneven. And after all that trawling, you will probably find some answers but very little in terms of a powerful and comprehensive ‘how to' manual like this course, which will take you fully through the whole process. Or perhaps you could go to Film School and learn some of the information in this course. But it will cost you probably between £6,000 to £10,000 per term to go to film school and even that won't be real world training, just academic training. Or you could simply buy this one course for a much smaller price and have the whole package at your fingertips, using real world techniques which have been tried and tested. So what are you waiting for? Enroll today and kick start your career! ABOUT YOUR INSTRUCTORS: Angelique Rodrigues Creative Producer, Course Co-Author and Presenter My interest in film was born from my love for acting. I discovered the art of screen acting whilst studying for my Performing Arts diploma and Film Studies course. It was only then when I realised how exciting it could be to be behind the camera as well as in front of it! As Creative Producer at ESA I manage the creative production process from start to finish; including idea creation, script writing, casting, locations and production. I am also involved with the on-set filming, as well as post production such as editing, sound and motion design. I can't wait to share my knowledge and experience with other filmmakers and creatives, in order to help you create great content and reach your goals to success! Mitchell Brown Principle Filmmaker and Course Co-Author I have a passion for telling stories and creating my own films! As a Principle Film Maker at ESA I am a part of the creation process from start to finish. I develop content from ideation to scripting, and I also do the lighting and camera for many of our productions. What really excites me is the editing and post production and seeing all our work come together. I want to share the knowledge and skills I have developed through the years and am looking forward to sharing that with you, and helping you on your journey to create amazing, world class video and film. Dave Irving Head of Digital Marketing, and Course Co-Author My main goal in life is to help people have their voices heard. Through digital marketing I have found that I'm able to help people stand out amongst the competition and find a platform for their passion. I want to do the same for you. Since childhood, I have had an active interest in the arts. I first picked up a guitar at the tender age of 7, and have hardly put it down since. That flair for the creative has stuck with me ever since and plays a major role in almost every aspect of my personal and professional life. As an adult, I have worked as a video content creator over a span of 15 years - but the one thing all of my work has in common is a desire to be seen and heard by as many people as possible. It was through this necessity that I developed an interest in digital marketing. Although it might not seem as rock-and-roll as picking up a guitar and shredding to a room full of people, my skills as a digital marketing strategist have given me the ability to broaden my audience base far beyond what I previously thought possible - I sincerely hope I can help you do the same. Zah Ahmad Film Director, Course Co - Author Zaheer is an award winning Director, Writer and Producer at ESA Films where he has directed and produced content for some of the world's leading brands such as Sony, Microsoft, Shell, HSBC and AMEX, General Electric, IBM, Colgate and Kelloggs. During his career, he has attracted notable industry accolades and awards: Winner ‘Gold Award for Best Short' at the WorldFest 2013 for his film ‘Beautiful Impurity', which followed an Honourable Mention Award at Richmond International Film Festival 2013 and being selected as a Finalist at Crystal Palace International Film Festival. The film has received recognition at the Berlin Independent Film Festival, and also achieved Official Selections at some of the most prestigious festivals in the world, including Oscar affiliated Montreal World Film Festival. Most recently the film has been honoured at the American Online Film Awards. Prior to this, his film ‘Runaways' was awarded 'Winner Gold Remi' at the Houston International Film Festival 2007, 'Best Short Nomination' at the Salento International Film Festival 2007 and ‘Highly Recommended' category winner at Leicester International Film Festival 2007. He is also past winner of the LFS Script Competition for the drama 'Love After Death' 2005. After graduating from Warwick University with a BSc (Hons) Management Science he studied film at London Film Academy before progressing to a Post Graduate degree in Film Making at the prestigious London Film School.