Overview

Tired of business case courses that make you feel a bit lost when talking to Finance, Product, Project, or Sales teams in your company?Ever sat through a two-day course full of theory you never actually used? Then spent months or even years figuring it out through trial and error at work? Let me save you the time. This course skips the fluff and shows you exactly what works inside real companies.Most business case courses focus on theory. This one is built on what actually works in large organizations.In just over an hour, you'll get practical insights shaped by two decades of hands-on experience creating and presenting high-stakes business cases at global technology and telecom companies like Vodafone, Deutsche Telekom, O2 Telefónica, and Ericsson.This isn't 10+ hours of content you'll never apply.It's 65 minutes of distilled, practical knowledge you can use right away.This course is designed for product and project management professionals who want a clear, structured understanding of how business cases are created, presented, and used in real-world settings.WHAT MAKES THIS DIFFERENTReal Excel models: See actual business case spreadsheets, not empty templatesDual perspective: Learn from someone who has both built and evaluated business cases in governance meetingsHigh-stakes investment decisions: Understand how cases for major technology initiatives are structuredPractical focus: No academic theory, just what actually works in large organisationsWHAT YOU'LL LEARNHow different teams (Finance, Sales, Technology) view business cases differentlyReading and interpreting Excel summary tabs with revenue, costs, and key financialsWhen CAPEX, EBITDA, NPV, IRR, and payback period actually matter in decisionsThe structure of product governance processes and approval gatesDirect vs indirect revenue modeling and stakeholder negotiationHow to present cases that build credibility with Finance teamsREAL EXAMPLES INCLUDEDComplete walk-through of Excel-based business case for a telecom solutionWord document business case structure for product managersCase study showing how a failing business case was restructured for approvalGovernance presentation slides and financial modelsVisual examples of NPD (New Product Development) alignmentWHAT'S INCLUDED65 minutes of structured video training with voiceover and slidesWalk-throughs of real Excel and Word business casesVisual examples of governance materials and financial modelsDownloadable summary guideThis course is grounded in real business scenarios and built for professionals who need to understand how business cases work - not just in theory, but in practical, cross-functional environments where decisions need to be justified, approved, and acted on.LEARNING OBJECTIVESBy the end of this course, you'll be able to:Build business cases that survive Finance team scrutinyRead and interpret complex Excel financial modelsPresent your case in governance meetings with confidenceDistinguish between product and project business case approachesNavigate stakeholder dynamics that affect business case approvalApply lessons from real high-stakes decision processesAvoid the common mistakes that kill business cases in large organisationsWHO THIS IS FORPerfect for:Product Managers working in large corporationsProject Managers needing to justify investmentsBusiness Analysts building financial casesConsultants advising on business case developmentAnyone who needs to present to Finance teams or governance boardsNot for:Complete beginners to business or financeThose looking for basic Excel trainingAcademic study of business case theoryThis course condenses 20 years of hands-on experience into 65 minutes of actionable insights. You'll see exactly how business cases work when millions are at stake and multiple stakeholders need to align.Ready to build business cases that actually get approved?

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