Overview

Take a journey into brand strategy with the former Head of Brand Management of The Walt Disney Company and Chief Marketing Officer of Starbucks. Learn what a brand is, how Disney and Starbucks built iconic brands and how brand strategy can directly impact the financial performance of a company.In this course, you will learn from:Matt RyanCEO, Soli OrganicCMO, StarbucksAfter graduating from Harvard, Matt started his career in advertising before joining The Walt Disney Company where he scaled the ranks to Senior Vice President in charge of Disney's brand management. He then joined Starbucks as Chief Strategy Officer and later Chief Marketing Officer where he oversaw the company's brand, strategy, marketing and catalyzed the growth of the Starbucks mobile app. As CEO of Soli Organic, he is leading a late stage startup to create the first household brand in organic produce.What people are saying about this course…"Concise advice from a top shelf expert.""This is a great beginner's view on the purpose of branding and why it should drive your business strategy.""This course helped our team better understand the importance of brand strategy and solidified some key decisions we are making for our business."

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