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via Udemy |
Go to Course: https://www.udemy.com/course/brand-profile-range-architecture-and-extension-in-fmcgcpg/
Learn about 3 fundamental branding tools:- Brand Profile: a summary of the brand positioning. - Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria- Range Extension: the extension of a brand name in different and new categories/marketsWhat are the tools?Why do we spend our time in working on them?How do we use?How to plan them?