Overview

Hi, I am Brad, and if you've ever wondered what goes into pricing a product-whether in a boardroom or a small business-this course is for you. Managerial Economics, also known as the Theory of the Firm, dives deep into decision-making at the heart of business. I like to call it "Micro-Microeconomics" because it focuses on the strategies businesses use to thrive in different market structures. Whether you're a small business owner or working for a multinational corporation, understanding pricing decisions is key-and this course will empower you to do just that.With over 60 video lessons and downloadable notes, this course covers:An Introduction to the Theory of the FirmCosts Theory and what it means for pricing a productRevenue Theory and its role in determining pricesProfit Theory and how it guides decision-makingCombining costs, revenue, and profit to find the perfect priceMarket Structures, including:Perfect CompetitionMonopolyMonopolistic CompetitionOligopolyThe magic of setting the perfect price based on the firm's market structureAnd, of course, a love of economics that I hope will be contagious!Economics isn't just about graphs and equations-it's about people, their stories, and the forces shaping our world. Understanding economics offers insights into how we make decisions, interact, and adapt in an economic setting. I truly believe that a deep understanding of economics enables us to better understand the human condition.A Weekly BonusAs a student in this course, you'll also receive a subscription to my weekly newsletter, Just One Thing. Each Monday, I'll send you a quick, two-minute breakdown of one key economic concept. It's a simple, stress-free way to expand your understanding of the world, one idea at a time.I've been fortunate to bring a global perspective to my teaching, shaped by my time as a Peace Corps Volunteer, my education at Duke University, and my travels to over 55 countries. These experiences allow me to connect Economics to real-life examples, making the concepts more meaningful and accessible for you.I'm looking forward to being a part of your journey in Theory of the Firm!

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