Advanced Product Management: Presentation And Storytelling

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Go to Course: https://www.udemy.com/course/advanced-product-management-communication-and-negotiation/

Introduction

Certainly! Here's a detailed review and recommendation for the Coursera course offered by the Institute of Product Leadership (IPL): --- **Course Review: Mastering Communication and Negotiation for Product Managers — Coursera** In today’s fast-paced and complex product landscape, technical skills alone are not enough to succeed as a product manager. Recognizing this, the Institute of Product Leadership (IPL) offers an advanced course on Coursera that focuses on the crucial skills of communication, storytelling, influence, and negotiation—skills that set great product managers apart from good ones. **Course Overview:** This comprehensive program delves into essential soft skills that underpin effective leadership in product management. From crafting compelling product stories to influencing stakeholders without formal authority and negotiating trade-offs, this course provides practical frameworks and strategies to enhance your impact. **Key Highlights:** - **Storytelling Mastery:** Learn to craft engaging narratives that make your product strategies accessible and memorable. The course emphasizes the importance of storytelling in gaining buy-in from executives, engineering teams, and customers alike. - **Influence Without Authority:** Develop a structured approach (a 5-step process) to influence stakeholders and cross-functional teams without relying on hierarchical power. This is especially valuable in matrix organizations where direct authority may be limited. - **Negotiation & Conflict Management:** Gain insights into negotiation techniques, such as understanding your BATNA (Best Alternative To a Negotiated Agreement), and managing conflicts effectively using various conflict resolution styles. **Course Structure:** The curriculum is well-organized into three modules: 1. The Art of Storytelling for Product Managers 2. Influence Without Authority in Product Management 3. Negotiation and Conflict Management for Product Managers Each module offers practical tools, real-world scenarios, and actionable techniques that can be immediately applied in your role. **Who Would Benefit?** This course is suitable for: - Current product managers seeking to elevate their leadership skills - Aspiring product managers eager to learn soft skills that complement technical expertise - Product leaders and entrepreneurs looking to influence more effectively - Business leaders and professionals transitioning into product management or leadership roles **Why Take This Course?** The skills taught in this program are vital not just for individual success but also for driving team alignment, building stakeholder trust, and navigating complex product ecosystems. Mastering storytelling, influence, and negotiation will enable you to lead with confidence, foster collaboration, and make strategic trade-offs that lead to successful product outcomes. **Recommendation:** I highly recommend this course for anyone involved in product management or aspiring to be a better communicator and negotiator. The blend of theory, practical frameworks, and real-world examples makes it an invaluable resource for elevating your leadership presence. Led by experienced industry leaders, IPL offers a program that’s both insightful and highly applicable to today's dynamic product environments. **Final Verdict:** If you're looking to develop critical soft skills that directly impact your effectiveness and influence as a product manager, this course is an excellent investment. Enroll now to transform your approach to product leadership and stand out in your career. --- Would you like assistance with anything else related to this course?

Overview

In the world of product management, your success hinges not only on your technical expertise or understanding of product strategies but also on how well you can communicate and negotiate with a wide range of stakeholders. From influencing your internal teams and management to delivering impactful presentations and balancing customer requests with business objectives, communication and negotiation are at the core of being a successful product manager.This advanced product management course is designed to equip you with the key skills that separate good product managers from great ones. Mastering the art of storytelling and negotiation will allow you to gain buy-in from key stakeholders, resolve conflicts with grace, and ensure that your product vision is understood and supported by your teams and leadership. By developing these skills, you will not only elevate your ability to lead but also boost your overall effectiveness and impact as a product manager.Why Are Communication and Negotiation Crucial for Product Managers?A product manager's job is not just about executing plans or managing a roadmap-it's about influencing people and aligning diverse interests toward a common goal. To be a successful product manager, you must be able to clearly articulate your product vision, explain the rationale behind product decisions, and inspire your team and stakeholders to move in the same direction.Through effective storytelling, you'll make complex product strategies accessible and engaging for all stakeholders, from executives to engineers, ensuring that everyone is aligned and invested in your product's success. Great stories stick-they resonate with people and drive action. The better you can tell your product story, the easier it is to build trust, gain support, and secure resources for your product vision.On the other hand, negotiation plays a pivotal role in your ability to handle trade-offs, whether you are balancing feature requests with engineering constraints or managing conflicting interests from various stakeholders. A product manager who can negotiate effectively can build cooperation, secure necessary resources, and make strategic trade-offs that ultimately benefit the product and the business.In this course, you'll learn not only how to present and tell a story effectively but also how to negotiate strategically. These skills are essential in turning product ideas into reality, fostering collaboration, and managing the day-to-day challenges of product development. Mastering them will increase your chances of thriving in your product management career by making you a more influential leader and an effective problem solver.What You Will Learn:How to craft and deliver impactful product presentations with effective use of text, data, and visual elements.Develop a leadership presence through storytelling techniques tailored for product managers.Differences between Influence and Persuasion in the context of product management.A 5-step process of influencing teams, stakeholders, and leadership in your product management role.Master the 6 key principles of influence to drive alignment and support for product decisions.Deep dive into Negotiation tactics and strategies crucial for managing stakeholders, balancing trade-offs, and prioritizing product backlogs.Explore different Conflict Management Styles and apply them effectively in your day-to-day product management.Understand negotiation frameworks, including the BATNA principle and the lifecycle of negotiation phases.Stakeholder Management and POV Analysis: How to build cooperation and balance diverse needs in product management.Course Curriculum:Module 1: The Art of Storytelling for Product ManagersIntroduction to Storytelling in Product ManagementUnderstanding the challenge of engaging your audienceThe Story-Messaging-Performance (SMP) Framework for PMsHow to craft a powerful product storyDelivering your message with confidence and clarityModule 2: Influence Without Authority in Product ManagementUnderstanding Influence in Product ManagementThe 5-Step Process for Influencing Without Formal AuthorityKey principles of influence and how they apply to product managersCurrencies of influence in cross-functional teamsStyles of influencing within product organizationsModule 3: Negotiation and Conflict Management for Product ManagersFundamentals of Negotiation in Product ManagementPhases of a Successful Product NegotiationGolden Rules of NegotiationManaging Conflicts and Resolving Disagreements in Product TeamsConflict Management Styles and their application in different product management scenariosIn the world of product management, mastering the dual skills of communication and negotiation is not just an advantage-it's essential for success. Whether you're presenting to senior leadership, aligning your team around a product roadmap, or negotiating with stakeholders to achieve the best possible outcomes, your ability to effectively communicate and influence will determine your trajectory as a product manager.Through this course, you'll develop the advanced storytelling, influencing, and negotiation skills needed to excel in your product management role. You'll learn how to transform your presentations into compelling narratives that inspire action, navigate the complexities of stakeholder expectations, and manage the inevitable trade-offs that arise in product development. These are the very skills that distinguish the great product managers from the rest.Investing in yourself by mastering these core competencies will empower you to not only deliver outstanding product results but also build strong relationships, foster collaboration, and enhance your leadership presence. Whether you're leading a small product team or managing a large-scale product initiative, the ability to communicate your vision clearly and negotiate effectively will be your greatest asset.Are You Ready to Become a Standout Product Manager?By the end of this course, you'll be well-equipped to lead with confidence, influence without authority, and negotiate strategically to bring your product vision to life. These advanced skills will help you increase your impact and establish yourself as a successful product leader in any organization.Enroll today and take the next step toward becoming the product manager who not only manages products but leads teams, drives alignment, and delivers results that matter.Who's this course for section?Currently we are not having one.Suggested SectionProduct ManagersAspiring product managersProduct leadersBusiness leadersEntrepreneursPeople who want to transition into leadership rolesWhy Should you take this course from IPLInstitute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL's programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking.Till date Institute of Product Leadership has helped thousands of interested learners in acquiring knowledge the aspire to learn. Our participants acquire the skills to build innovation in the global context and that of emerging markets. The courses are designed and delivered by eminent leaders of the Product Industry, who leverage their invaluable experience to create a learning environment, like no other.

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