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via Udemy |
Go to Course: https://www.udemy.com/course/advanced-marketing-analytics-with-google-analytics-4/
Are you a digital marketing professional, business owner, or analyst looking to stay ahead in the ever-evolving world of digital analytics? The **Advanced Google Analytics 4 (GA4) for CXOs, Sales, Marketing, and Digital Marketing Professionals** course on Coursera is an excellent resource designed to equip you with the skills needed to harness the power of GA4—Google’s latest analytics platform. ### Course Overview This comprehensive course dives deep into both the foundational concepts and advanced techniques of GA4. Whether you're transitioning from Universal Analytics or just starting fresh, you'll learn how to optimize GA4 for your website or app, gaining insights that can drive smarter business decisions. From setup and configuration to data interpretation and predictive analytics, this course covers it all. ### What You Will Learn - The fundamental differences between GA4 and Universal Analytics - Setting up and configuring GA4, including custom events and audience segments - Building advanced reports and visualizations for stakeholders - Leveraging predictive metrics like purchase probability and churn prediction - Integrating GA4 with media platforms for campaign optimization - Implementing privacy-first features compliant with modern regulations ### Course Highlights - **Step-by-step setup instructions** for tracking across platforms and devices - **Advanced techniques** in custom reporting, audience segmentation, and event tracking - **Hands-on guidance** on interpreting data to generate actionable insights - **Learning to use GA4's predictive features** to forecast user behavior - Strategies to measure and optimize marketing campaigns effectively ### Why is This Course Important? With Universal Analytics ceasing data processing on July 1, 2023, this course is a timely opportunity to switch to GA4, ensuring your analytics capabilities are future-proof. GA4's event-based data model, cross-platform tracking, privacy-centric features, and predictive analytics make it an essential tool for modern digital marketing strategies. ### Who Should Enroll? - Digital marketers aiming to optimize campaigns - Data analysts wanting mastery over GA4’s new data model and reporting tools - Business owners seeking data-driven growth strategies - Web developers implementing custom tracking and integrations ### Course Outcomes By completing this course, you will be able to: - Confidently set up and configure GA4 - Create tailored reports and dashboards reflecting your KPIs - Analyze user behavior and optimize experiences - Use predictive analytics to anticipate customer actions - Integrate GA4 insights into your marketing strategies for better ROI ### Final Thoughts & Recommendations This course is highly recommended for anyone involved in digital marketing, analytics, or business decision-making. With expert guidance on advanced features and practical implementation, you'll be well-equipped to leverage GA4's full potential. Enroll now to become proficient in a platform that is revolutionizing the way we understand user interactions in a privacy-conscious, cross-platform world. Stay ahead of the curve and make smarter, data-driven decisions that propel your business forward!
Advanced Google Analytics 4 (GA4) for CXOs, Sales, Marketing and Digital Marketing ProfessionalsGoogle Analytics 4 (GA4) is the next evolution of web analytics, offering a unified and detailed view of user interactions across platforms, devices, and channels. Designed for the modern digital landscape, GA4 helps marketers, analysts, and business owners leverage powerful insights to drive data-informed decisions. This course equips you with everything you need to master GA4 and incorporate it seamlessly into your marketing and analytics strategies.What This Course OffersIn this Advanced GA4 Course, you'll dive deep into both foundational and advanced aspects of Google Analytics 4. Whether you're transitioning from Universal Analytics or starting fresh with GA4, this course will provide you with the tools, knowledge, and confidence to maximize the platform's potential.Key HighlightsWhat makes GA4 different and why it's essential for the future of analytics.Step-by-step instructions on setting up GA4 for your website or app.Advanced techniques to build custom reports, audience segments, and event tracking.Strategies to interpret and visualize data for actionable business insights.Hands-on guidance to leverage GA4's predictive metrics and attribution models.What You'll Learn1. Understanding Google Analytics 4What is GA4, and how does it differ from Universal Analytics?Advantages of GA4, including its event-based data model and cross-platform tracking.Privacy-first features like cookieless tracking and behavioral modeling.2. Setting Up and Configuring GA4How to transition from Universal Analytics to GA4.Configuring GA4 properties using Google Tag Manager.Setting up custom events, conversions, and audience segments.3. Mastering Attribution and ReportingHow to implement and analyze attribution models in GA4.Building custom executive summary reports for stakeholders.Using lifecycle reports to track user journeys and conversions.4. Data Analysis and VisualizationTechniques for analyzing and interpreting user behavior data.Creating and visualizing key metrics and dimensions in GA4.Best practices for deriving actionable insights and presenting data.5. Leveraging Advanced FeaturesHow to use predictive metrics like purchase probability and churn prediction.Building KPI-focused dashboards and custom reports.Integrating GA4 with media platforms for seamless campaign optimization.Why GA4 is Essential for Your BusinessA Future-Ready Analytics PlatformGA4 represents the next generation of measurement by:Combining Website and App Data: Delivers a complete view of the customer journey.Event-Based Tracking: Moves beyond session-based tracking for more precise insights.Privacy-First Approach: Includes features like cookieless tracking and advanced modeling to comply with privacy regulations.Predictive Analytics: Uses machine learning to forecast user behaviors and outcomes.Direct Media Integrations: Integrates with platforms like Google Ads to help drive actions and improve ROI.The End of Universal AnalyticsOn July 1, 2023, Universal Analytics stopped processing new data, making it critical to adopt GA4 to maintain uninterrupted analytics and reporting capabilities. Now is the time to transition and start building expertise in GA4.Who This Course is ForThis course is ideal for:Digital Marketers seeking to optimize campaigns and improve ROI through advanced analytics.Data Analysts looking to master GA4's data model, event tracking, and reporting features.Business Owners eager to adopt data-driven decision-making for long-term growth.Web Developers who want to implement custom event tracking and advanced integrations.Outcomes You Can ExpectBy completing this course, you'll gain the skills to:Understand both foundational and advanced features of Google Analytics 4.Configure GA4 properties and implement tailored events, conversions, and audience segments.Build and customize reports that showcase KPIs and actionable insights.Analyze user data to optimize campaigns, improve user experiences, and drive conversions.Use predictive analytics and attribution modeling to refine marketing strategies.Why Enroll Now?As businesses worldwide transition from Universal Analytics to GA4, the demand for professionals skilled in GA4 is rapidly increasing. This course ensures you stay ahead of the curve by mastering the platform's advanced capabilities and integrating them into your analytics strategy.Let GA4's powerful insights guide your decisions, elevate your marketing efforts, and position your business for success in the digital era!