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via Udemy |
Go to Course: https://www.udemy.com/course/ab-testing-and-experimentation-for-websites-and-marketing/
Certainly! Here's a detailed review and recommendation for the Coursera course "A/B Testing and Experimentation for Beginners": --- **Course Review: A/B Testing and Experimentation for Beginners** Are you interested in harnessing the power of data to improve your marketing strategies, optimize website performance, and enhance customer experience? The Coursera course **"A/B Testing and Experimentation for Beginners"** offers a comprehensive foundation in A/B testing, tailored for beginners eager to implement data-driven decisions. **Overview & Content** This course demystifies A/B testing, making it accessible and practical. It covers the fundamental concepts, guiding you through the essential process of designing and conducting A/B tests. You will learn how to set up tests using tools like Google Optimize and explore various applications such as website and app optimization, marketing message effectiveness, funnel improvements, and conversion rate optimization (CRO). The curriculum provides real-world examples, inspiring your creativity and enabling you to apply the concepts immediately to any digital platform—web, desktop, or mobile. **Why Enroll?** Given that industry giants like Facebook, Google, Amazon, and Microsoft invest millions into A/B testing, understanding its principles is crucial for modern digital marketers and analysts. This course empowers you to leverage these strategies and make informed decisions that can significantly impact your organization’s marketing campaigns and user experience. **Instructor Credentials** The course is led by an instructor with over 15 years of experience in digital marketing and analytics. This instructor has worked with renowned organizations such as Microsoft, Starbucks, ESPN, and T-Mobile, helping them improve their marketing effectiveness through data-driven tactics. They have extensive teaching experience with universities like the University of British Columbia and the University of Washington, as well as the Digital Analytics Association. Their blend of technical expertise and marketing insight makes for an engaging and practical learning experience. **Who Should Take This Course?** This course is ideal for marketers, product managers, entrepreneurs, and students interested in understanding and applying A/B testing without prior technical background. It is especially beneficial for those looking to enhance their skills in growth hacking, CRO, or digital marketing analytics. **Final Verdict & Recommendation** I wholeheartedly recommend **"A/B Testing and Experimentation for Beginners"** for anyone starting in digital marketing or analytics. The course offers clear, actionable insights rooted in real-world experience, complemented by the instructor’s impressive professional background. By completing this course, you'll gain the skills to confidently design and analyze A/B tests, helping your organization make smarter, data-backed decisions. **Takeaway** Enroll now to master the fundamentals of A/B testing and unlock new opportunities to optimize your marketing efforts and improve customer engagement. Whether you’re a beginner looking to get started or a professional wanting to solidify your understanding, this course is a valuable investment in your digital skills toolkit. --- Let me know if you'd like a shorter summary or more specific details!
Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going. The applications for A/B testing are various, some of them are Product Changes - Web, Desktop, Mobile Marketing Messages Landing Page OptimizationCreative designCall to actions Funnel conversions Search MarketingConversion Rate Optimization (CRO)Growth hackingLearn how to setup an A/B test in Google Optimize All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too. I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course. Why you should learn from me? I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them with Data Driven Marketing Decisions. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association. I have an engineering degrees and an MBA.