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via Udemy |
Go to Course: https://www.udemy.com/course/ab-testing-101-methodology-for-digital-marketing-ab-test/
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.