Overview

After 15 years, the thrill of seeing a company scale doesn't get old. In this training, I share the marketing fundamentals that have helped me over the years reach marketing targets, deliver business results, and support companies on their scale journey. This 70-minute course will cover the following areas:Marketing Strategy Formula for sustainable scalability What makes up a scale-fit marketing strategy. Covering four fundamental areas to gear you up for scaleAudience segments that will scale your marketing performance - FREE template Master Plan Brand Interaction Map - FREE templateUltimate channel audit checklistChannel approach planMulti-channel Tactics Turning strategy into tactics that deliver Marketing Plan Template - FREE templateCase studies taking business objectives through to marketing tacticsPacked with case studies, diagrams, and a step-by-step walk-through, by the end of this training you should be well equipped to build, implement and measure a marketing strategy that's fit for scale. What you'll learnWays to use internal and external data to identify and solidify your market positionHow to control marketing activity across multiple channels and be confident measuring successMake channels work harder - how to integrate, repurpose, automate activity to boost resultsUnderstand the fundamentals of turning strategy into tacticsLearn to utilise a marketing plan that focuses activity on targets (template included)Who this course is for:marketing managersmarketing executivesmarketing professionals

Skills

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