05_ux-_customerjourneymap

via Udemy

Go to Course: https://www.udemy.com/course/05_ux-_customerjourneymap/

Introduction

Certainly! Here’s a comprehensive review and recommendation for the course on Coursera based on the provided information: --- **Course Review and Recommendation: UX Practice Series – Customer Journey Mapping (オンライントレーニング)** **Overview:** This course is part of a specialized UX (User Experience) practice series on Coursera, focusing specifically on “Customer Journey Mapping.” Designed with complete beginners in mind, it offers clear and accessible content that helps learners understand and apply key UX practices. Whether you're an aspiring designer, marketer, developer, or entrepreneur, this course provides practical insights into creating effective customer journey maps, a crucial technique in modern UX and marketing. **What You Will Learn:** This course builds on foundational topics such as user interviews, user classification, persona creation, and user stories, all covered in other related courses by the instructor, Yasuya. Specifically, it teaches how to visualize and analyze user behavior, thoughts, and touchpoints across different stages of the customer journey. Utilizing real-world methods adopted by leading UX companies, it emphasizes practical skills such as mapping out user actions based on personas and identifying potential drop-off points. A standout feature of this course is the hands-on approach with FigJam, a collaborative visual tool used by UX professionals. You’ll create your own customer journey map step-by-step, focusing on actionable insights and real-world applicability. **Strengths:** - **Practical and Industry-Relevant Content:** The course uses techniques employed by top UX firms, ensuring that learners gain current, applicable skills. - **Beginners Friendly:** Clear explanations make complex concepts accessible for complete novices. - **Project-Based Learning:** Creating a customer journey map with FigJam provides tangible deliverables that can be applied immediately to real projects. - **Holistic UX Understanding:** Though it focuses on one component, it fits into the larger framework of UX knowledge, which can be gained through additional courses in the series. **Who Should Take This Course:** - Individuals curious about UX, UI, or digital marketing but lacking practical understanding. - Designers, developers, and entrepreneurs aiming to improve their user-centered approach. - Those planning to launch a service, app, or product and seeking to deepen their understanding of user experience. - Marketers and business owners interested in cost-effective, cutting-edge marketing techniques without relying on extensive analytics or large budgets. **Why I Recommend It:** Having personally studied this approach, I can attest to its transformative power. The instructor, Yasuya, with over eight years of professional UX experience, explains concepts with clarity, making complex techniques approachable. Learning these practical skills boosted my freelance design rates significantly and empowered me with new insights into creating customer-centric services. The course's emphasis on understanding user journey stages and pinpointing points of dropout helps ensure your service truly resonates with users, making it a valuable investment for anyone serious about UX and marketing. **Final Thoughts:** If you want to grasp how top companies craft seamless user experiences and learn how to map customer journeys practically and effectively, this course is an excellent choice. It complements a broader UX learning path but can also stand alone to give you immediate, actionable skills in customer journey mapping. --- **In Summary:** This course offers a highly practical, easy-to-understand, and industry-relevant deep dive into customer journey mapping. It is highly recommended for beginners and experienced professionals alike who want to enhance their UX toolkit and deliver better services with minimal expenditure. Enroll today to start creating user-centered experiences that truly make a difference! ---