Marketing digital e e-commerce do Google

Go to Course: https://www.coursera.org/professional-certificates/marketing-digital-e-e-commerce-do-google

Introduction

### Course Review: Digital Marketing and E-commerce by Google on Coursera If you're looking to enhance your career in digital marketing, Google’s **"Marketing Digital e E-commerce"** course on Coursera is an excellent choice for both beginners and those looking to refine their skills. This comprehensive program is designed to provide you with the foundational knowledge and practical skills necessary for a successful career in the marketing sector. #### Overview This course, offered by Google, serves as the first step in a seven-course series called the **Google Digital Marketing and E-commerce Certificate**. The program aims to equip you with essential skills that are increasingly sought after in today's digital landscape. From understanding the fundamentals of digital marketing to mastering e-commerce strategies, this course provides a robust framework for new marketers. #### Course Syllabus Breakdown The curriculum is structured into seven focused modules, each targeting a different aspect of digital marketing and e-commerce: 1. **Fundamentos do marketing digital e do e-commerce** [Course Link](https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce) This module sets the stage by introducing core concepts in digital marketing and e-commerce, covering everything from online consumer behavior to the various platforms available to marketers today. 2. **Atrair e engajar clientes com marketing digital** [Course Link](https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital) Here, you learn how to attract and engage customers through effective digital marketing strategies, focusing on delivering value and crafting compelling campaigns. 3. **De curtidas a leads: como interagir com os clientes on-line** [Course Link](https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line) This module tackles online customer interaction, teaching you how to turn social media engagements into leads through meaningful conversations and engagement techniques. 4. **Pense fora da caixa (de entrada): e-mail marketing** [Course Link](https://www.coursera.org/learn/pense-fora-da-caixa-de-entrada-e-mail-marketing) Focused on email marketing, this course covers creative strategies for building successful email campaigns that drive results. 5. **O sucesso por meio das avaliações: análise e medição de marketing** [Course Link](https://www.coursera.org/learn/o-sucesso-por-meio-das-avaliacoes-analise-e-medicao-de-marketing) Learn how to measure your marketing efforts through analytics and metrics, enabling you to evaluate your strategies accurately. 6. **Faça a venda: crie, lance e gerencie lojas de e-commerce** [Course Link](https://www.coursera.org/learn/faca-a-venda-crie-lance-e-gerencie-lojas-de-e-commerce) This practical module focuses on building and managing your own e-commerce store, from creation to launch. 7. **Satisfação garantida: desenvolva a fidelidade de clientes** [Course Link](https://www.coursera.org/learn/satisfacao-garantida-desenvolva-a-fidelidade-de-clientes) Finally, you will explore strategies to enhance customer satisfaction and loyalty, ensuring that your marketing efforts lead to lasting relationships. #### Recommendations I highly recommend this course for several reasons: - **Expertise from Google**: The course is developed by Google, a leader in the digital space, ensuring that the content is current and relevant. - **Structured Learning Path**: The step-by-step approach is ideal for beginners, while also providing advanced concepts that can benefit seasoned marketers. - **Practical Application**: Each module contains practical examples and exercises to apply what you’ve learned in real-world scenarios. - **Flexible Learning**: The course is available online, allowing you to study at your own pace, making it easier to balance with other commitments. #### Conclusion In a world where digital marketing skills are increasingly vital to business success, the **Marketing Digital e E-commerce** course on Coursera by Google stands out as a valuable investment in your career. Whether you're seeking a career change, enhancement of your current skills, or simply a new challenge, this course provides the knowledge and practical tools to succeed in the dynamic and fast-evolving field of digital marketing. Don't miss the opportunity to learn from one of the best – enroll today and start building your future!

Syllabus

https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce

Offered by Google. Este é o primeiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google, fornecerá a você as ...

https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital

Offered by Google. Atrair e engajar clientes com marketing digital é o segundo dos sete cursos do Certificado de Marketing Digital e ...

https://www.coursera.org/learn/de-curtidas-a-leads-como-interagir-com-os-clientes-on-line

Offered by Google. De curtidas a leads: como interagir com os clientes on-line é o terceiro dos sete cursos do Certificado de Marketing ...

https://www.coursera.org/learn/pense-fora-da-caixa-de-entrada-e-mail-marketing

Offered by Google. Pense fora da caixa (de entrada): e-mail marketing é o quarto dos sete cursos do Certificado de Marketing Digital e ...

https://www.coursera.org/learn/o-sucesso-por-meio-das-avaliacoes-analise-e-medicao-de-marketing

Offered by Google. O sucesso por meio das avaliações: análise e medição de marketing é o quinto dos sete cursos do Certificado de Marketing ...

https://www.coursera.org/learn/faca-a-venda-crie-lance-e-gerencie-lojas-de-e-commerce

Offered by Google. Faça a venda: crie, lance e gerencie lojas de e-commerce é o sexto dos sete cursos do Certificado de Marketing Digital e ...

https://www.coursera.org/learn/satisfacao-garantida-desenvolva-a-fidelidade-de-clientes

Offered by Google. Você conseguiu! Satisfação garantida: desenvolva estratégias de fidelização de clientes on-line é o sétimo e último curso ...