Google Marketing Digital e E-Commerce

Go to Course: https://www.coursera.org/professional-certificates/certificado-de-carrera-de-google-marketing-digital-e-e-commerce

Introduction

### Course Review: Google Marketing Digital e E-Commerce **Overview** In today's digital age, mastering the skills of digital marketing and e-commerce is essential. That’s where the "Google Marketing Digital e E-Commerce" course comes into play. Offered by Google, this course serves as a stepping stone towards a rewarding career in digital marketing. With its well-structured curriculum and hands-on approach, it equips learners with essential skills needed to thrive in the online marketplace. **Course Structure** The course is divided into seven distinct modules, each focusing on a different aspect of digital marketing and e-commerce. Below is a brief overview of each course: 1. **[Fundamentos del marketing digital y comercio electrónico](https://www.coursera.org/learn/fundamentos-del-marketing-digital-y-comercio-electronico)** This foundational module uncovers the essentials of digital marketing and e-commerce. You'll learn about the core concepts, practices, and technologies that help businesses thrive online. 2. **[Atraer clientes e interactuar con ellos/as mediante el marketing digital](https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital)** In this course, you will explore methods to attract customers and engage them through various digital marketing strategies. It focuses on building and nurturing customer relationships. 3. **[De me gusta a leads: interactúa con las y los clientes en línea](https://www.coursera.org/learn/de-me-gusta-a-leads-interactua-con-las-y-los-clientes-en-linea)** This module emphasizes the transition from brand engagement to lead generation, teaching you how to effectively convert social media interactions into actionable leads. 4. **[Creatividad en la bandeja de entrada: marketing por correo electrónico](https://www.coursera.org/learn/creatividad-en-la-bandeja-de-entrada-marketing-por-correo-electronico)** Email marketing remains a powerful tool in digital marketing. This course focuses on crafting compelling email campaigns that capture attention and drive engagement. 5. **[Evaluar para el éxito: Analítica y medición de marketing](https://www.coursera.org/learn/evaluar-para-el-exito-analitica-y-medicion-de-marketing)** Analytics is crucial for understanding performance and results. This module teaches you how to measure and analyze marketing efforts, allowing you to make data-driven decisions. 6. **[Consigue la venta: crea, lanza y administra tiendas de comercio electrónico](https://www.coursera.org/learn/consigue-la-venta-crea-lanza-y-administra-tiendas-de-comercio-electronico)** Here, you will learn how to set up and manage an e-commerce store effectively. The focus is on practical skills like launching products and optimizing sales processes. 7. **[Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea](https://www.coursera.org/learn/satisfaccion-garantizada-desarrolla-estrategias-fidelizacion-clientes-en-linea)** The final module emphasizes customer retention and loyalty strategies, teaching you how to keep customers coming back to your brand. **Content Quality and Learning Experience** Each module is packed with informative video lectures, real-world examples, and practical assignments that reinforce what you've learned. The course structure allows for flexibility, enabling you to learn at your own pace. Google’s branding adds a level of credibility and professionalism that assures learners they are gaining industry-relevant skills. **Who Should Take This Course?** This course is ideal for individuals looking to start a career in digital marketing, business owners aiming to enhance their e-commerce strategies, and marketing professionals wishing to sharpen their skills. Regardless of your background, the course is accessible and beginner-friendly, making it suitable for anyone interested in understanding the nuances of digital marketing. **Recommendation** I highly recommend the "Google Marketing Digital e E-Commerce" course to anyone interested in digital marketing and e-commerce. The comprehensive syllabus, coupled with the renowned expertise of Google, provides an unparalleled learning experience. Whether you’re looking to switch careers or elevate your current marketing skills, this course serves as an invaluable resource to help you navigate the dynamic world of online business. Embrace the opportunity to learn from the best and set yourself on a path to success in the digital marketplace! To enroll, you can visit the course links provided above. Happy learning!

Syllabus

https://www.coursera.org/learn/fundamentos-del-marketing-digital-y-comercio-electronico

Offered by Google. Este es el primero de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico, ...

https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital

Offered by Google. “Atraer clientes e interactuar con ellos/as mediante el marketing digital” es el segundo de los siete cursos del ...

https://www.coursera.org/learn/de-me-gusta-a-leads-interactua-con-las-y-los-clientes-en-linea

Offered by Google. “De me gusta a leads: interactúa con las y los clientes en línea” es el tercero de siete cursos del Certificado de ...

https://www.coursera.org/learn/creatividad-en-la-bandeja-de-entrada-marketing-por-correo-electronico

Offered by Google. “Creatividad en la bandeja de entrada: marketing por correo electrónico” es el cuarto de los siete cursos del Certificado ...

https://www.coursera.org/learn/evaluar-para-el-exito-analitica-y-medicion-de-marketing

Offered by Google. Este es el quinto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. ...

https://www.coursera.org/learn/consigue-la-venta-crea-lanza-y-administra-tiendas-de-comercio-electronico

Offered by Google. Este es el sexto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico, y ...

https://www.coursera.org/learn/satisfaccion-garantizada-desarrolla-estrategias-fidelizacion-clientes-en-linea

Offered by Google. ¡Lo lograste! “Satisfacción garantizada: desarrolla estrategias de fidelización de clientes en línea” es el séptimo y ...