Retail Digital Supply Chain

Go to Course: https://www.coursera.org/learn/wharton-retail-supply-chain

Introduction

### Course Review: Retail Digital Supply Chain on Coursera In today’s fast-paced and ever-evolving retail landscape, understanding the dynamics of supply chains has become crucial for success. If you're interested in enhancing your skills and gaining insights into the digital transformation affecting retail supply chains, the **Retail Digital Supply Chain** course offered on Coursera is an excellent choice. #### Course Overview The **Retail Digital Supply Chain** course offers a comprehensive look into the challenges and opportunities that retail supply chains face in the digital age. It emphasizes the importance of foundational knowledge in supply chains while also addressing the evolving landscape brought about by digital transformation. Through a thoughtfully structured syllabus that covers various essential topics, this course equips learners with the tools and knowledge necessary to navigate modern retail challenges. #### Syllabus Breakdown **Module 1: Digital Supply Chains** This module serves as a foundation for understanding supply chains. It delves into the current challenges faced by retail supply chains while providing a clear definition of supply chain fundamentals. By evaluating product flow and the characteristics of efficient supply chains, learners can grasp how to effectively connect customers with their desired products. Importantly, it stresses the digital capabilities needed for retailers to succeed in an increasingly digital world. **Module 2: Retail Analytics** Analytics is the backbone of modern retail decision-making. This module introduces various types of analytics—descriptive, diagnostic, predictive, and prescriptive—and their significance in identifying and resolving retail challenges. You’ll learn how analytics can enhance decision-making processes, ultimately leading to improved operational efficiency and increased profitability. **Module 3: Retail Platforms** Focusing on the disruption caused by digital platforms, this module examines successful transformations within the retail sector. Learners will compare traditional online retailers with innovative e-commerce models, allowing them to understand the strengths and weaknesses of different approaches. The insights gained in this module will highlight the critical need for an integrated approach to retail that emphasizes both digital and physical presence. **Module 4: Digital Transformation in Retail** This final module dives into the success factors of retailers, emphasizing customer-driven decisions and the use of technology to meet customer demands. The information fulfillment matrix serves as a key tool for understanding how to satisfy customer needs in an omnichannel environment. By exploring case studies and customer preferences, learners will be well-prepared to leverage technology in their retail strategies across various sectors. #### Recommendations I highly recommend the **Retail Digital Supply Chain** course for anyone interested in the retail industry—whether you're a seasoned professional looking to refine your skills or a newcomer eager to learn about the intricacies of supply chains in a digital context. The course is designed to be engaging, informative, and applicable to real-world situations, making it a worthwhile investment of your time. The flexibility of the Coursera platform also allows learners to progress at their own pace, making it easier to balance other commitments. Upon completion, you’ll be well-equipped with invaluable insights and practical knowledge that can lead to improved strategies and decision-making within your own organization or career. In summary, this course not only raises awareness of current supply chain challenges but also arms you with the knowledge to effectively address them. Enroll in the **Retail Digital Supply Chain** course today and take the first step towards mastering the dynamics of modern retail supply chains!

Syllabus

Module 1: Digital Supply Chains

In this module, you will begin to explore the challenges and opportunities that retail supply chains are experiencing today. You'll develop a clear definition of supply chains and gain an understanding of the fundamentals of product flow. You will also assess the characteristics of an efficient supply chain when considering how to best connect a customer to their desired product in both traditional and digital retail. By the end of this module, you will be able to identify the digital capabilities needed for any retailer who wants to navigate the digital transformation in retail.

In this module, you will discuss the importance of supply chain analytics as a digital capability. You will build a framework for understanding the different types of analytics—descriptive, diagnostic, predictive, and prescriptive—and will assess the impact that each has on a retailer's ability to identify a problem, understand the cause, and ultimately determine what tools can be leveraged to solve the problem. By the end of this module, you will be able to demonstrate the value of supply chain analysis to contribute to efficient decision-making within your organization.

In this module, you'll examine how digital platforms have driven disruption in retail. You'll identify examples of companies who have successfully transformed the retail industry and analyze the strengths and weaknesses of digital platform formats, comparing traditional online retailers with more relevant e-commerce approaches. By the end of this module, you'll determine the importance of an integrated retail approach and why it's important to be dynamic in both the physical and digital retail landscapes.

In this module, you'll do a deep dive into what makes a retailer successful by examining the importance of focusing on customer-driven decisions. You'll utilize the information fulfillment matrix to better understand how retailers meet customer demand and will examine a study on what drives customer tradeoff decision making. By the end of this module, you'll be better able to leverage technology in an omnichannel retail approach to be successful across various retail industries.