Wharton Business Foundations Capstone

Go to Course: https://www.coursera.org/learn/wharton-capstone

Introduction

### Course Review: Wharton Business Foundations Capstone #### Overview The **Wharton Business Foundations Capstone** course on Coursera is an incredible opportunity for learners to synthesize and apply their acquired business knowledge to real-world scenarios. The course not only offers valuable analytical skills but also pushes participants to confront genuine business challenges faced by established companies such as Shazam and SnapDeal. This capstone project enables learners to not just think theoretically but also implement their strategies in a pragmatic manner, thereby enhancing their business acumen and problem-solving abilities. #### Course Structure The course is thoughtfully structured into several key modules, guiding learners through a well-defined process that culminates in a final capstone project. Below is a rundown of its main components: 1. **Start Here:** The journey begins with an introduction to the course. Participants are provided with essential resources and a timeline to prepare for their capstone submission. A Project Scope Quiz ensures that learners have a clear understanding of the course expectations. Scoring 100% on this quiz is mandatory, but multiple attempts are allowed, making it accessible to all participants. 2. **Choosing Your Project and Videos for Review:** Here, learners will work on defining their product or service for which they will conduct a full opportunity analysis. The peer review system is an impressive feature, allowing students to receive constructive feedback on their ideas before investing further time and effort. Interaction with peers adds a collaborative angle that enriches the learning experience. 3. **Marketing Plan for Review:** In this module, participants develop a marketing plan for their chosen product or service. The focus on understanding the target audience and effectively communicating with them is crucial, and the peer feedback mechanism aids in refining these plans. Engaging with peers not only promotes collaborative learning but also fosters a sense of community among learners. 4. **Preparing the Rough Draft, and Accounting and Finance Videos for Review:** This stage is about bringing the entire project together, encouraging participants to draft every segment of the capstone. The emphasis on seeking feedback, either from trusted individuals or through peer forums, is highly beneficial. It helps in polishing the final submission while instilling a sense of teamwork. 5. **Submitting your Capstone:** The final module celebrates the completion of the project. After submitting the capstone for evaluation, learners are encouraged to review their peers’ projects. This not only enhances learning but also allows for broader exposure to different ideas and approaches. #### Personal Experience and Recommendations Taking part in the Wharton Business Foundations Capstone has been a transformative experience. The course not only strengthened my analytical abilities but also significantly improved my understanding of practical business applications. The structured feedback loop—both in terms of peer reviews and self-assessment—not only reinforced my learning but also instilled confidence in my business skills. I highly recommend this course to anyone looking to bridge the gap between theoretical business knowledge and practical implementation. Whether you’re a student aiming to enhance your resume or a professional looking to elevate your career, this capstone project provides you with a unique platform to showcase your capabilities. ### Final Thoughts The **Wharton Business Foundations Capstone** is more than just a course—it's a comprehensive learning experience that arms you with the skills necessary to tackle real business challenges. With its focus on collaboration, peer feedback, and practical application, it's an excellent investment in your professional development. If you are looking to solidify your business foundations and apply them in a meaningful way, this course should be at the top of your list.

Syllabus

Start Here

Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.

In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.

In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.

Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.

Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with!