Go to Course: https://www.coursera.org/learn/ux-research-at-scale
### Course Review: UX Research at Scale: Surveys, Analytics, Online Testing In the digital age, understanding user experience (UX) is critical to the success of any application or service. Coursera’s course, **UX Research at Scale: Surveys, Analytics, Online Testing**, offers a comprehensive exploration of the methodologies involved in UX survey research. This course stands out for its focus on applying survey frameworks at scale, ideal for UX professionals looking to derive actionable insights from user data. #### Overview of the Course The course dives deep into the essentials of UX research, specifically highlighting survey methodology. It aims to equip learners with the skills to uncover user needs and connect these needs to specific user characteristics. Through practical exercises, participants will design and conduct their own surveys, ensuring they have hands-on experience, which is invaluable in the field of UX research. ##### Learning Objectives The course objectives are targeted and well-scoped: - To introduce the basics of UX survey research. - To teach effective survey design principles. - To explore techniques for analyzing insights from large user groups. - To cover additional topics like web analytics and A/B testing. #### Syllabus Breakdown The syllabus is thoughtfully structured into essential components of UX research: - **When and How to Use Surveys**: This foundational module outlines the circumstances that warrant using surveys and the various methodologies available, setting the stage for the course. - **Asking the Right People (Coverage Error)**: Here, learners will explore the importance of selecting the right demographic to ensure that insights gathered are relevant and accurate. - **Getting Answers (Nonresponse Error)**: This section addresses challenges related to survey participation and teaches strategies to increase response rates—vital for obtaining meaningful data. - **Writing Questions (Measurement Error)**: Crafting the right questions is crucial for effective surveys; this module delves into techniques for question design that can enhance data precision. - **About Research at Scale**: Learners gain insights into how to scale their research efforts, particularly important in large organizations with diverse user bases. - **Behavioral Analytics**: This segment introduces the analysis of user behavior data, which complements survey findings and generates a more comprehensive view of user interactions. - **Remote Testing**: With the rise of remote work and online platforms, understanding how to conduct remote tests is essential for modern UX research. - **A/B Testing and Preference Testing**: Finally, learners engage with experimental design strategies that allow them to compare different versions of a product to determine user preference. #### Recommendations **Who Should Take This Course?** This course is strongly recommended for: - UX Designers and Researchers - Product Managers seeking to understand user from a qualitative and quantitative perspective - Marketing Professionals interested in user behavior - Anyone looking to deepen their understanding of user-centered design **Why Enroll?** - **Practical Experience**: As part of the course, you will have the opportunity to create and execute a survey, solidifying your understanding through practical application. - **Expert Instruction**: Courses on Coursera are developed by industry experts and often include insights from real-world scenarios, ensuring that you learn relevant and up-to-date practices. - **Flexibility**: Coursera's online platform allows you to learn at your own pace, making this course accessible for professionals with busy schedules. **Conclusion** *UX Research at Scale: Surveys, Analytics, Online Testing* on Coursera is an invaluable resource for anyone looking to develop their skills in UX research. With a robust curriculum and practical skills development, this course will empower you to effectively gather and analyze user feedback, ultimately enhancing your product development and user experience strategies. If you’re serious about elevating your UX research capabilities, this course is definitely worth considering.
When and How to Use Surveys
Asking the Right People (Coverage Error)Getting Answers (Nonresponse error)Writing Questions (Measurement Error)About Research at ScaleBehavioral AnalyticsRemote TestingA/B Testing and Preference TestingThis UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B test
Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.
Overall good. Some assignment instructions are quite confusing (e.g., Week 6).
Great class! I learnt to conduct a survey and run preference testing.
Content-wise the course is great!\n\nAssignment construction isn`t as good, especially for non-English speakers. the instructions were hard to understand.
One of the awesome courses from Michigan UN, It's so helpful for me.