Business Strategy in Practice (Project-centered Course)

University of Virginia via Coursera

Go to Course: https://www.coursera.org/learn/uva-darden-business-strategy-capstone

Introduction

### Course Review: Business Strategy in Practice (Project-Centered Course) **Overview:** The **Business Strategy in Practice** course offered by Coursera is an exceptional opportunity for individuals looking to apply the knowledge and skills they learned in previous strategic management courses. Developed by the esteemed Darden School of Business at the University of Virginia, this capstone project is designed not just as an educational experience, but as a practical tool for enhancing your strategic analysis abilities. The culmination of prior learning, this course enables participants to integrate various concepts and apply them in a real-world business context. **Course Structure:** Over an eight-week period, students will engage in a structured project that's broken down into specific milestones. This step-by-step approach helps ensure that learners can adequately develop their skills while receiving valuable feedback from peers and instructors. Here’s a closer look at the course’s syllabus: 1. **Welcome and Getting Started:** You’ll kick off the course with an introductory video that sets the tone for the learning journey ahead. Emphasis on collaboration and encouragement among peers is highlighted here — a key aspect of this course. 2. **Milestone 1:** The first milestone requires thorough research, laying the groundwork for your project. The focus on methodical analysis requires learners to actively apply their previous coursework knowledge. 3. **Milestone 1 Peer Reviews, Start Milestone 2:** This week is dedicated to peer reviews, ensuring that participants engage with each other’s work. Constructive feedback is crucial for improvement, emphasizing the collaborative nature of the course. 4. **Milestone 2:** Here, you'll delve deeper into strategic options and begin developing your recommendations. A solid grasp of strategy is necessary for success in this part, requiring learners to apply analytical rigor. 5. **Milestone 2 Peer Reviews, Start Milestone 3:** Another week is set aside for peer feedback, maintaining the course’s strong emphasis on collaboration. 6. **Milestone 3:** As you work towards the final project, this phase involves fine-tuning your strategic analysis and ensuring your recommendations are well-supported. 7. **From WIP Milestone 3 to the Final Milestone:** The final week requires consolidation of all previous feedback and analyses into a polished project. You'll submit your final work along with an executive summary, culminating your learning experience. 8. **Finished Project Peer Reviews:** In the last week, participants engage in additional peer reviews, fostering a community of learning even as the course concludes. **Pros:** - **Structured Learning:** The course’s clear milestones guide students through the learning process. This definable framework helps mitigate feelings of being overwhelmed. - **Peer Interaction:** The emphasis on peer reviews not only promotes teamwork but exposes students to diverse perspectives on strategic analysis. - **Practical Application:** By focusing on a comprehensive strategic analysis, participants can directly apply their learning to real-world situations. This is invaluable for career development in business strategy. **Cons:** - **Time Commitment:** The course requires a significant time investment over its eight-week schedule, which may not be feasible for everyone. - **Peer Review Dependency:** While peer reviews are beneficial, they can occasionally be subjective and may not always provide the level of detail needed for improvement. **Recommendation:** I highly recommend the **Business Strategy in Practice (Project-Centered Course)** for anyone looking to deepen their understanding of business strategies and apply them in a practical setting. Whether you’re an emerging business professional or someone looking to refine their strategic thinking skills, this course provides the framework and resources necessary for growth. Engaging with peers and receiving feedback throughout the process only enhances the learning experience, allowing participants to improve not just their work but also their strategic mindset. If you're ready to take your business acumen to the next level, this course is definitely a worthwhile investment in your career development.

Syllabus

Welcome and Getting Started

Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our "Welcome to the Business Strategy in Practice" video lecture. Then, read our Course Overview so you get a sense of what's ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!

WIP Milestone 1

Welcome to Week 2. This week you should continue working on WIP Milestone 1 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- thorough research will help you build a solid foundation for your project!

WIP Milestone 1 Peer Reviews, Start WIP Milestone 2

Welcome to Week 3. This is "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 2.

WIP Milestone 2

Welcome to Week 4. This week you should continue working on WIP Milestone 2 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- you will need a solid understanding of the different options and strategic paths in order to make your recommendation in the next milestone!

WIP Milestone 2 Peer Reviews, Start WIP Milestone 3

Welcome to Week 5. This is another "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 3.

WIP Milestone 3

Welcome to Week 6. This week you should continue working on WIP Milestone 3 so that you are ready to submit your assignment by the end of the week. Looking ahead, Week 7 is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the Final Milestone, putting the finishing touches on and then submitting your Strategic Analysis! So don't delay -- get going and work hard to meet your deadlines!

From WIP Milestone 3 to the Final Milestone

Welcome to Week 7. This is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the final milestone: submitting your finished project! To prepare for the final milestone, you will pull together the work you completed for previous milestones, write a cogent and concise executive summary, put the finishing touches on your project, and then submit it for one final round of peer review. We are excited to see your finished projects!

Finished Project Peer Reviews

Welcome to Week 8, our final week together. This is another "buffer" week allowing time to complete your peer reviews. While we only require three peer reviews, please consider completing an additional review or two to help your peers who might still be waiting for their final grade and Specialization Certificate. Additionally, we have a discussion opportunity for you to share final comments, reflections, and thoughts on your capstone experience.

Overview

A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You m

Skills

Strategic Analysis Strategic Management Business Strategy Competitiveness

Reviews

This is a very good course for professionals of all backgrounds to deepen their business knowledge and an eye opener for those of us with technical background

It is a good exercise to recap the other courses, however the need to complete peer reviews put unnecessary pressure.

I recommend this course to everyone looking for a deep in hand experience on how strategic decisions are made.

A Must-take course once you have finished all the Fundamental courses. It will test how much you have actually learned and put them into a cogent and concise Strategic Paper.

I have learnt how to use business strategy in the real world. I would like to thank the instructors as well as coursera, for making this learning process incredible, interesting and joyful.