Twitter, LinkedIn, and YouTube Marketing

Go to Course: https://www.coursera.org/learn/twitter-linkedin-youtube-marketing

Introduction

### Course Review: Twitter, LinkedIn, and YouTube Marketing **Course Overview** The course "Twitter, LinkedIn, and YouTube Marketing," offered by the Digital Marketing Institute, serves as a vital resource for anyone looking to enhance their digital marketing skills across some of the most significant social media platforms. Digital Marketing Institute has established itself as a global authority in digital marketing certification, making this course a credible investment for professionals eager to advance their careers. In today's digital landscape, social media is not merely a channel for connection but also a powerful tool for business engagement, serving more than 4 billion active users collectively through platforms like Twitter, LinkedIn, and YouTube. This course provides insights into how to harness these platforms effectively to reach and engage your target audience. **Course Syllabus Breakdown** 1. **Twitter Marketing** The module on Twitter Marketing is expertly designed to introduce learners to the platform's value in the realm of digital marketing. It covers essential Twitter terminology, ensuring that even beginners feel comfortable navigating the platform. The instructional content includes hands-on guidance on setting up and customizing a Twitter account, leveraging Twitter's key features, and understanding Twitter Ads Manager for running effective advertising campaigns. Furthermore, the focus on using Twitter Analytics to analyze and optimize campaigns is invaluable in developing a data-driven marketing strategy. 2. **LinkedIn and Social Selling** With LinkedIn being a cornerstone for professionals seeking to network and engage with potential customers and partners, this module dives into building a compelling company presence. It explores the unique features of LinkedIn, such as Company and Showcase Pages, while educating learners on the effective utilization of various ad formats, including Text ads and Sponsored InMails. Best practices for advertising are emphasized, alongside the use of LinkedIn analytics for measuring campaign effectiveness. This segment equips marketers with the essential skills to leverage LinkedIn as a robust platform for professional growth and social selling. 3. **YouTube and Social Video Marketing** The YouTube module focuses on the rapidly growing importance of video marketing, providing a comprehensive look at how social video can elevate marketing campaigns. From setting up and managing a YouTube channel to employing enhancement features to improve video quality, this segment is rich with practical knowledge. The emphasis on audience-building techniques and measuring video performance through YouTube Analytics makes it a crucial component for anyone looking to thrive in video content marketing. **Recommendation** I wholeheartedly recommend the "Twitter, LinkedIn, and YouTube Marketing" course for both aspiring digital marketers and established professionals looking to update their skills. The course offers a well-rounded education into the marketing potential of these platforms, ensuring participants can effectively engage audiences and drive business success through tailored social media strategies. What stands out most about this course is its commitment to providing actionable insights that can be directly applied to real-world scenarios. With the guidance of industry experts and access to practical tools, learners will finish with not just theoretical knowledge but also the confidence and competence to implement successful marketing campaigns across social media. Overall, taking this course will significantly contribute to your professional growth in the field of digital marketing, equipping you with the skills necessary to thrive in an increasingly digital world.

Syllabus

Twitter Marketing

This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.

This module focuses on LinkedIn and shows how you can use the platform to build and develop professional connections with your target audience. You learn how to use LinkedIn-specific features, such as Company pages and Showcase pages, to build your company presence on the platform. The module goes on to cover the different ad formats available on LinkedIn, such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads, and outlines best practices for advertising on the platform. Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.

This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.