Think Outside the Inbox: Email Marketing

Go to Course: https://www.coursera.org/learn/think-outside-the-inbox

Introduction

### Course Review: Think Outside the Inbox: Email Marketing In the dynamic landscape of digital marketing, email marketing remains a steadfast channel for businesses looking to engage customers, cultivate relationships, and drive sales. Coursera’s **"Think Outside the Inbox: Email Marketing"**, part of the Google Digital Marketing & E-commerce Certificate, offers a comprehensive dive into this essential skill. Whether you're a novice eager to learn or a seasoned marketer looking to refine your email strategies, this course stands out as a valuable resource. #### Course Overview This course is structured to provide learners with a holistic understanding of email marketing. Throughout its modules, you will journey through the fundamental concepts, diverse types of marketing emails, essential tools, data analysis, and even practical campaign execution. Each section builds upon the last, ensuring a well-rounded education that is both theoretical and practical. #### Syllabus Breakdown **1. Introduction to Email Marketing** The course kicks off by demystifying email marketing. You will understand what it is, how it operates, and its pivotal role in achieving business objectives. Using PESTLE and SWOT analyses, you'll set SMART email marketing goals—crucial for any successful campaign. The module wraps up with best practices that serve as a foundation for effective email marketing. **2. Types of Email Marketing** Delving deeper, the course explores various email types such as acquisition, welcome, newsletters, promotional, and retention emails. This module emphasizes crafting engaging content, including writing compelling subject lines and preview texts—elements critical to capturing your audience's attention. **3. Useful Tools for Email Marketing** In today’s marketing landscape, tools can make or break a campaign. Here, you learn to create and segment email lists effectively. The course introduces powerful platforms like HubSpot and Mailchimp, allowing you to understand their functionalities and advantages. Additionally, it touches on crisis management, equipping you with skills to handle any missteps in email campaigns. **4. Collect and Analyze Email Campaign Data** Effective email marketing is data-driven. This module uncovers key metrics—like open rates, click-through rates, unsubscribed rates, and conversion rates—that will allow you to gauge the success of your campaigns accurately. You will also learn how to distill data into actionable insights through campaign reports, a valuable skill for presenting results to stakeholders. **5. Run Your Own Email Marketing Campaign** Perhaps the most exhilarating part of the course is its practical application segment. You are tasked with creating, managing, and tracking a mock email marketing campaign based on a fictional business. This hands-on approach allows you to set SMART goals, segment your audience, execute an email series, and ultimately analyze and present campaign results. #### Who Should Take This Course? "Think Outside the Inbox: Email Marketing" is suitable for: - **Beginners**: Those new to digital marketing will find this course to be a solid introduction, providing essential groundwork. - **Businesses and Entrepreneurs**: Small business owners and marketers looking to leverage email marketing effectively will gain practical insights that can be applied immediately. - **Marketers**: Seasoned professionals can refine their email marketing strategies and stay updated on the latest best practices and tools. #### Final Recommendation Email marketing is not just a relic of the past; it is a thriving channel that, when executed properly, can yield remarkable results. The **"Think Outside the Inbox: Email Marketing"** course on Coursera provides a well-rounded curriculum, blending theory with practical application and focusing on the essential skills needed to run successful email campaigns. Whether you aim to enhance your marketing career, boost your business's online presence, or expand your skill set, I highly recommend enrolling in this course. By the end, you will not only understand the pivotal role of email marketing but also have the ability to launch your very own campaigns, confident in the knowledge you’ve gained.

Syllabus

Introduction to think outside the inbox: email marketing

You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. To wrap up module 1, you’ll learn best practices in email marketing and how to apply them.

You will examine the most common types of marketing emails. First, you’ll learn about emails that greet customers, like acquisition emails and welcome emails. Next, you’ll learn about emails that entice subscribers, such as newsletters and promotional emails. You’ll focus on emails that keep customers, known as retention emails. Then, you’ll explore how to craft catchy email copy, write sample subject lines, and create preview text for marketing emails.

You will learn about useful tools for email marketing. You’ll determine how to create and segment email lists. You’ll also learn how to write effective emails that engage with customers. After that, you'll explore email marketing tools like HubSpot and Mailchimp and learn how they work. Then, you’ll explore crisis management and how to correct mistakes in email marketing.

You will learn about the key metrics in email marketing, such as open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and more. You’ll examine how to measure, track, and analyze email campaign results. Then, you’ll learn how to effectively present email campaign results to stakeholders by creating an email marketing campaign report.

You will create, manage, track, and complete a mock email marketing campaign. You’ll be given a fictional business to build the email campaign around, and you’ll employ all the strategies, tools, and tricks you’ve learned during this course to complete the campaign. First, you’ll set SMART goals for your campaign. Then, you’ll segment your email list and complete an email series. Finally, you’ll complete the campaign and end the course by analyzing the results of the campaign and presenting them to stakeholders.