The Business of Product Management I

Go to Course: https://www.coursera.org/learn/the-business-of-product-management-one

Introduction

**Course Review: The Business of Product Management I on Coursera** In the rapidly evolving field of product management, having a robust framework and guidance from industry veterans can be a game changer. The course, **The Business of Product Management I**, offered on Coursera, stands out as an exceptional opportunity for aspiring and existing product managers to hone their skills and elevate their careers. With insights from top-notch instructors and practical case studies from renowned companies, this course is not to be missed. ### Course Overview The course promises to equip participants with the skills and knowledge necessary to excel in product management. It tackles the essential components of being an effective product manager through real-world case studies from industry giants such as Amazon, Google, Tesla, and more. Learning directly from industry-leading product managers is a significant advantage that this course provides. ### Instructors The course boasts an impressive roster of expert instructors that excite potential students. **Nancy Wang**, Head of Data Protection Services at Amazon Web Services and Founder and CEO of Advancing Women in Product, leads the course along with **Wayne Duso**, Vice President of Product at a leading tech company. Their combined experience brings invaluable insights that can bridge theory and practical application. ### Syllabus Highlights 1. **Insist on the Highest Standards as a Product Manager:** This module emphasizes the importance of raising the bar in product management. Participants will learn to embody high standards in all aspects of their work, ensuring that the products they manage are developed with quality and excellence in mind. 2. **Customer Obsession:** The heart of product management lies in understanding the customer. This section dives deep into how to effectively segment customers, map their journeys, and cultivate trust. The framework provided here is crucial for PMs who aspire to create products that not only meet but exceed customer expectations. 3. **Ownership:** One of the pivotal traits of successful product managers is ownership. Here, students will learn to develop long-term strategies while keeping short-term goals in perspective. The course provides tools like the Product Requirements Document (PRD) and the Press Release/Frequently Asked Questions (PRFAQ) to build a strong foundation for effective product management. 4. **Think Big as a Product Manager:** In a world full of constraints, this module encourages leaders to think outside the box. It arms students with the skills to articulate bold visions and inspire action among stakeholders, whether they be customers, investors, or team members. ### Why You Should Take This Course - **Reputable Instructors:** Learning from established figures like Nancy Wang and Wayne Duso provides unparalleled insights that can enrich your understanding and application of product management principles. - **Real-World Applications:** The use of case studies from industry leaders like Amazon, Google, and Tesla offer practical lessons that can be directly applied to your work environment. - **Interactive Learning Experience:** The structure of the course allows for practical exercises that promote active engagement and facilitate deeper learning. - **Networking Opportunities:** Joining this course grants you access to a community of ambitious product managers. Networking with peers can lead to collaboration and mentorship. - **Flexibility:** As with most Coursera courses, you can learn at your own pace, allowing you to balance professional and educational commitments. ### Conclusion **The Business of Product Management I** is more than just a course; it’s an investment in your professional development. Whether you’re looking to break into product management or enhance your existing skills, this course provides a comprehensive foundation built on best practices from some of the top minds in the field. I highly recommend enrolling in this course for anyone serious about excelling in the world of product management. Take the leap and enhance your product management acumen today!

Syllabus

Insist on the Highest Standards as a Product Manager

Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!