Storytelling / Re-brand your Brand

Universidad de Palermo via Coursera

Go to Course: https://www.coursera.org/learn/storytelling-re-brand-your-brand

Introduction

Understand the concept of storytelling and its applicability to organizations and personal brands.

Acquire tools to create brand narratives using both traditional and new media communication channels.

Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.

Syllabus

What is Storytelling?

Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.

Strategic Storytelling

For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.

Data Storytelling

Sometimes narrative are not stories but the stories that are told by numbers.

Brand Storytelling

A brand could be a commercial object or even a person. How do you create the story that goes with it?